Meet the Keynotes The Famous Five:
With a breadth of experience in the publishing industry across both its ‘legacy’ and nascent facets, the
quintet of keynote speakers at this year’s FutureBook Conference are united by a desire to interrogate how new technologies and behaviours will grow reader numbers—and secure the future for publishers. Programme director
Philip Jones looks ahead to their speeches
Eva Appelbaum Founder, Digital Talent @Work
E
VA, A PARTNER at Digital Talent @ Work, and co-founder of NINE and The Future Strategy Club, will talk at FutureBook about how book businesses can make sure their staff are digitally literate, and about the skills a modern-day publish- ing employee cannot be without. “There are skills that everyone will have
to adopt in order to thrive in the digital age: curiosit, flexibilit, openness, accepting the unknown. Employees need to embrace life- long learning and opportunities to change. These are not technical skills but rather the mindset required to succeed in the midst of rapid technological (and political) change. “In terms of publishing skills, well you hear a lot of freting at a macro-level about jobs disappearing as artificial intelligence evolves. But publishing is in a safe space, as creative industries and creative skills are the least vulnerable to this threat. So let’s continue to foster human creative talent!” Eva will also participate in a panel discus-
sion later in the day with John Anathasiou, director of people at HarperCollins; Sharon Parker, group chief operating officer at Bonnier Publishing; and consultant and creative strategist Naomi Bacon to further explore the issues raised in her keynote address to the conference.
Digitally literate and business perfect: how to create the publishing people of tomorrow is at 10.15 in the Broadgate Suite
06
Anki Ahrnell Chief digital and technical officer, Bonnier AB W
ITH A BRIEF to strengthen the digital transformation and prod- uct development from a group perspective, Anki became chief digital officer at Bonnier AB in September 2014, and is now also its chief technical officer. Anki’s keynote will concentrate on the “huge opportunities and big threats” new technology could have on content-led busi- nesses, including the fully diversified media group Bonnier AB: its portfolio includes book publishing and retail, TV, daily news- papers, business and trade press, maga- zines, film and digital media. Anki says the changes wrought by tech- nologial advances are “pushing Bonnier to manage both a radical transformation of how we operate our current businesses and, at the same time, we have to find ways to innovate new products and services”. She adds that in the coming years, “the winners will be those who understand how technol- ogy can be used as an enabler to do some- thing greater: those who identify opportuni- ties and ways to create tangible and mutual customer value in different parts of the value chain, from suppliers and partners, to customers and end users.”
Transformation in action: how we can use technology to do something greater is at 09.40 in the Broadgate Suite
FutureBook | 2nd December 2016
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