What’s on Session previews


With three conferences happening on the same FutureBook day, here is a step by step guide to what is under discussion and when


Key: A AudioBook 11.00


Learn in: the state of the EdTech market 11:00–12:00, Bishopsgate Suite E The opening session of the EdTech for Publishers Conference


will provide a broad overview of the developing EdTech market,


and interrogate the intersection of technology with educational publishing. The panel, which includes Kate Worlock, vice-president and lead analyst at Outsell, and Caroline Wright, director-general of the British Educational Suppliers Association, will present views on the state of the EdTech market now, where it is heading, the chal- lenges it faces, who is best placed to take advantage of it and what the benefits of its development will be for the end user.


This session will be co-chaired by Benedicte Page, deputy editor of The Bookseller, and George Burgess, founder of Gojimo and the EdTech Exchange.


Soundscapes: the rise and rise of the audiobook 11:00–12:00, London Wall Suite A The opening session of the audiobook conference will feature


Listen up: what the data tells us about audio consumption 12.10–13:00, London Wall Suite


session will explore what we can glean about the growing audio- book market, including adoption paterns, consumption levels and the tpes of business models listeners are atracted to. There will be a focus on which genres work best in audio, and what consumer data tells us about future growth.


This session will be chaired by Ali Muirden, an audiobook specialist and the founder of Creative Content, who has helped programme the audiobook conference.


Laurence Howell, senior director of content at Audible UK, and Michele Cobb, executive director for the US Audio Publishers Asso- ciation, and will explore the growth of audiobook downloads from different market perspectives, with a particular focus on the UK, Germany, Scandinavia and the US. The session will kick off with a brief walk-through of the history of the audiobook, from its invention in the US in the 1880s to its digital iteration today, as told by audio- book historian Mathew Rubery. This session will be chaired by Philip Jones, editor of The Bookseller.


12.10


Back to school: lessons from product innovation 12:10–13:00, Bishopsgate Suite


E With speakers including Colin Hughes, managing director of Collins Learning, and Steve Connolly, digital director and


further education at Hodder Education, this session will look at the EdTech and education-publishing sectors through the products developed by both sides, discussing what technology has enabled content providers or start-ups to do, and how these products have fared. It will tease out some lessons from successes and failures and look to the future, both in terms of product innovation, and how publishers and technology providers might work together. This session will be chaired by Benedicte Page, deputy editor of The Bookseller.


08


Virtual realities: the market for interactive storytelling 12.10–13.00, Broadgate 1 F This panel, which features ToPlayFor’s Guy Gadney (see p20)


A With speakers from Hachete, BookBeat and Nielsen, this Revolution E EdTech for Publishers F FutureBook Conference What’s on...


How it works: the start-up 12.10–13.00, Broadgate 2


c.e.o. Jonas Tellander and The Pigeonhole’s Anna Jean Hughes, will explore how start-ups have impacted the publishing business and how the publishing business has worked with start-ups. In some cases this has meant a pivot or acquisition, in other examples start- ups have defined and created their own marketplaces without outside influence. Whatever the journey, the start-up has become an important part of the modern book business. This session will be chaired by Philip Jones, editor of The Bookseller.


F This session, featuring speeches from Storytel founder and


and author Kate Pullinger, will look at the writing, production and publishing of new forms of writing, whether from the perspec- tive of the creator/writer, producer or reader. In particular, the focus will be on the new forms that are emerging and how viable they might become. The panel has been asked to think about the obstacles to progressing in this field, and the likely possibilities for writers as new forms and formats emerge. The title of the session is a nod to virtual realit, where there is much interest at the moment, but the panel won’t be confined to this. This session will be chaired by Molly Flatt, FutureBook associate editor.


14.00


Hands up: what publishers and start-ups can do together 14:00–14:45, Bishopsgate Suite


educational publishers can collaborate and work together, either through partnerships, acquisitions, or simply by combining knowledge and approaches on individual product lines. Speakers include Andrea Carr, founder and managing director of Rising Stars, and Naimish Gohil, c.e.o. and founder of Show My Homework.


E The panel will look at how EdTech companies and traditional


This session will be chaired by George Burgess, founder of Gojimo and the EdTech Exchange, partner on EdTech for Publishers.


FutureBook | 2nd December 2016


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