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Mouser Electronics Named Distributor of the Year EMEA Catalog Partner by Bourns


Mouser Electronics, Inc. has been named as Distributor of the Year (Catalog Partner) in EMEA by Bourns, Inc., a leading manufacturer and supplier of electronic components. The award recognizes Mouser’s outstanding contributions from January 2015 to June 2016 as one of Bourns’ leading distributors, contributing to outstanding percentage of sales (POS) growth of the company’s business in Europe. “We are proud to work with


Mouser and to present them with our traditional Bourns’ Cowbell Award for Catalog Partner Distributor of the Year in recognition of their outstanding sales performance,” said Ferdinand Leicher, Vice President Sales EMEA, Bourns. “Their energetic sales efforts resulted in increased sales right across our product portfolio and customer base in EMEA, and this ongoing commitment helps continue to enhance our joint success.” “Bourns continually delights


customers with innovative new products, which we are pleased to stock in depth,” added Graham Maggs, Vice President Marketing EMEA, Mouser Electronics. “All sectors perform well, but power and automotive especially stand out. We are delighted to receive this Bourns’ Cowbell Award and thank the company for this prestigious honor.” Mouser stocks the extensive


product portfolio of Bourns, including automotive sensors, circuit protection solutions, magnetic products, microelectronic modules, trimming and precision potentiometers, panel controls, encoders, and resistive products. For more information, visit www.mouser.com/bourns


Mouser Receives Top Member Award at CEDA Summit in China


Mouser Electronics, Inc., the industry’s leading New Product Introduction distributor with the widest selection of semiconductors and electronic components, was honored with the prestigious Top Member Award at the summit of the Chinese Electronics Distributor Alliance (CEDA) held recently in Shenzhen. Additionally, Mouser’s Senior Vice President of EMEA and APAC Business, Mark Burr-Lonnon, received the Service Distribution Community Excellence Award. Burr- Lonnon serves on the executive board of CEDA.


CEDA aims to advance the value


of authorized distributors in China by enhancing executive networking, cooperation between distributors and suppliers, shaping business regulations and serving as a bridge between industry and government to promote a stronger business environment. Mouser has long been a strong proponent of standards set by CEDA and the Electronic Components Industry Association (ECIA) to promote the value of genuine electronic components. As a founding member of CEDA,


Mouser had a large presence at the summit, helping to release the 2016 China Authorized Electronics Distributors Directory and participating in a thought leadership forum on the electronics supply chain. Conference attendees included many government officials, industry leaders and supply chain experts who discussed how best to achieve strategic collaboration in promoting the electronics industry in western China as well as strategies for supply chain optimization. Daphne Tien, Mouser’s Vice


President of APAC Marketing, spoke at length about the e-commerce model for authorized distributors within the electronics components industry as well as Mouser’s unique business model. She also shared some insights into online platforms of distributors and their business models in China. “We are honored to have the


opportunity to collaborate with CEDA in promoting its goals as well as advancing research and development in China,” Tien said. “At a time when some counterfeit products are penetrating the supply chain, Mouser guarantees the newest authentic products to design engineers and buyers, and supports a variety of payment options, including UnionPay. This means we can provide clients with highly efficient services and help them speed the product time to market.” In 2012, Mouser began transacting


e-commerce in Renminbi (RMB), the official currency of the People’s Republic of China. This proved to be a progressive step toward more seamless transactions and streamlined logistics throughout Asia. Mouser also accepts UnionPay’s ChinaPay e-payment service.


January 2017 www.electronicscomponentsworld.com / www.electronicsproductionworld.com EIU 7


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