NEWS // MOUSER NEWS // FEATURES // NEW PRODUCTS
New Product Inventory, Logistics and a Fundamental Commitment to Service
Mouser’s Mark Burr-Lonnon talks about what it takes to satisfy the design engineer
EIU: In 2016, Mouser had revenues of over $1Bn with international sales valued at over $500M and Europe’s share of that a shade over 50%. In a pretty short time you have grown to be a truly International company – how do you account for this? Mark Burr-Lonnon: Senior VP, Europe & Asia: Our success is based on a fundamental commitment to supporting the design engineer by having the inventory, the logistics and an absolute culture of customer service. Of course, how we deliver on those elements changes and develops in line with market requirements.
EIU: Could you explain a little more? MB-L: Sure. If you are going to support design activity, you need the latest parts which enables designers to differentiate their end products against competitors. So
Mouser.com features more than 4 million products online from more than 600 manufacturers. Just to give an example, for Texas Instruments, we carry around 10% more part numbers - that is distinct devices – than our nearest competitor, and about double that of traditional High Service players. Volume distributors limit their stocks to products that sell in big numbers - thereby limiting their ability to new stock the latest parts, and smaller players only carry one tenth the number of different items.
EIU: And logistics? MB-L: Well, we ship from one central facility in Texas. To support our ever-expanding business – across Europe, year-on-year sales are up by 15%, and customer count is even better, up by 19% - last year we opened an extension to its worldwide warehouse, roughly doubling its capacity. That is now fully operational with more than 800 000 distinct parts in stock and available to buy. We are already planning another phase of expansion with more ground
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acquired, so that the growth can be maintained. To put it in perspective, right now we hold close to $500M of inventory, a 66% increase on two years ago. Combined with our sophisticated, automated ordering, packaging and dispatch systems, this means that delivery to customers in most parts of the world is in two to three days.
EIU: Everyone talks about ‘Customer Support’, how is Mouser any different? MB-L: OK, every company can talk the talk, how many actually walk the walk? At Mouser, Excellence in Customer Support is a philosophy that is the guiding principal for the entire company, driven right from the top by our president and CEO Glenn Smith. Top of most design engineer’s priority list for a parts supplier availability of new products and delivery – we’ve already covered that. But Mouser also strives to understand what else that the design community really wants and needs from distribution, and we have come to the conclusion that the best role we can play is that of a knowledge provider. We believe that engineers need distributors that can provide not only devices themselves and the design ecosystem – the tools, the dev kits, the modules, the OS etc… as an aside, according to a recent independent survey, Mouser stocks more development kits than any other distributor… – but critically they need distributors that can provide the knowledge, the learning,
www.mouser.com January 2017
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