NEWSFLASH
TURN TECHNOLOGY OFF, URGES CHILD ACCIDENT
PREVENTION TRUST Child Safety Week (6-12 June), run by Child Accident Prevention Trust (CAPT), last week used their campaign to urge parents and those looking after children to ‘Turn Technology Off’.
This year’s theme highlighted the risks of child accidents and encouraged families to pledge to keep their children safe by turning off their technology when they could.
The campaign targets parents and carers of babies, toddlers, pre-
BRITISH CONSUMERS TWICE AS LIKELY TO BUY COUNTERFEIT ELECTRICAL PRODUCT, ACCORDING TO NEW RESEARCH
An estimated 2.5 million Brits have, knowingly or by accident, purchased a counterfeit electrical product in the last 12 months, according to research from Ipsos MORI.
This figure is double the number of people that reported purchasing a counterfeit the previous year.
A study around the issue of counterfeit products from UK charity Electrical Safety First echoes Ipsos MORI’s research showing that purchases of counterfeits are on the rise, and that because of the shifting marketplace, British consumers are twice as likely to see counterfeit electrical products for sale near them or online as they were one year ago.
7% of people reported that they have bought counterfeit electrical products through a social media advert.
Online retailers still account for the majority of counterfeit purchases; three in five of all counterfeit electrical purchases take place online.
Cost is the most influential factor for those who consider purchasing counterfeit electrical items, with 1 in 12 people saying that they would choose to
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school and primary age children, as well as trusted professionals working with families in their local communities such as health visitors, nurseries, children’s centres, teachers and childminders.
Events were held by a range of different organisations and individuals, including children’s centres, childminders, fire and rescue teams, hospitals and schools in support of the campaign in a bid to keep the UK’s children safe.
A release from CAPT/Child Safety Week stated: “The use of technology, especially smartphones, is universal. This means our theme offers an opener to engage with families across the board, including those
buy a suspected fake electrical product if it was cheaper than the original.
Ipsos MORI research also showed that over half of people who had bought a fake electrical product said they experienced a problem with the item, compared to just 39% a year ago.
Electrical Safety First used World Anti-Counterfeiting Awareness Day (8 June) to warn the public to ‘shop smart’ whether they are purchasing through a social media group, in store or at a market.
Emma Apter, Head of Communications at Electrical Safety First, commented: “This research is concerning as it shows that although we’re more aware of counterfeits than before, more of us are taking the risk and buying a counterfeit electrical product.
“While cost is an important factor in any purchase, it’s vital for shoppers to be aware of the risks they could be taking when buying a fake product.
“Counterfeits are now more readily available than ever, from social media to the local market. Despite the fact that some fake electrical products appear to have a sophisticated and convincing design, they can contain less than half the internal components required to run safely. We’re urging people to ‘shop smart’, at best you could be swindled but at worst you could be
putting your life at risk. The best way to guarantee an item’s legitimacy is to buy directly from official retailers either online or in-store.”
Alison Statham, Anti-Counterfeiting Group, Director of Operations said: “Both Europol and Interpol recognise counterfeiting as an extremely dangerous, multinational, organised crime activity, with links to sinister networks across the world. In the UK, we have notorious hotspots such as Wellesbourne, Stratford, and Cheetham Hill in Manchester; sales of fakes in areas such as these are destroying the UK’s international reputation for fair trade and investment. Most importantly, they also undermine community safety and result in massive losses in public revenue, trade and jobs.”
9 most at risk from accidents.
“Accidents often happen when we’re distracted. Serious accidents can happen alarmingly quickly, taking us by surprise.
“By turning off technology at crucial times in the day, parents can give their children their focus and so keep them safer when pressures mount. Young people can stay safer too by turning off technology at certain points in the day.”
The campaign advises people to switch their phones off or to silent for one hour a day, around tea time specifically, to decrease distractions for parents and improve family relations.
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