COVER STORY
“When my customers are happy they stay longer and buy more. These floors aren’t just a pleasure to look at, but they also affect turnover. We place very tough demands on hygiene, and are careful to make environmentally- friendly choices. Avoiding chemicals is both financially sound and environmentally the right thing to do, something that is increasingly important and which consumers demand. And the floors are actually more attractive today than they were ten years ago,” said Lennart.
SUPERB QUALITY –
EVERY DAY Lennart says that he was inspired by shiny store floors in the US in the 1980s, and about how his own store’s floor could sometimes be just as shiny after a thorough clean and expensive patching up with floor polish, but how it quickly lost its sparkle after a few days of hard use. He added that there are many reasons why the relationship with Exiso and HTC Twister has lasted so long, but that it mostly is due to the floor’s high and even quality throughout the year.
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“Since we introduced the Twister method, I’ve been completely confident that the floors are clean, whatever the weather, weekday, or season. Take a rainy Saturday in November, when 20,000 muddy feet tramp around in here – just imagine how dirty it can get. But I still know that the floor will be shiny and clean on Sunday. That really is good quality.”
FLOOR CLEANING THAT
STAYS THE DISTANCE Robert Kreicberg, General Manager at HTC Twister Group, is happy to
be part of a unique relationship. He added: “It’s great to be here today. ICA Maxi in Norrkoping is very special for us, because it was the first store anywhere in the world to use Twister. Naturally, we’re delighted that the Twister method is gaining popularity outside of Sweden too, and is now used around the world. More and more customers are discovering the benefits of Twister, partly for its efficiency and results, but also because of environmental and safety issues.
“Our aim is that Twister will be the natural choice for all professional cleaning companies and their customers, and we’re definitely well on the way to achieving that.”
The long partnership between HTC Twister, Exiso and ICA Maxi – and especially the beautiful floors – proves that daily cleaning and polishing with Twister and its synthetic diamonds really does work, producing an entirely chemical-free solution that’s passed the test of time.
www.twisterpad.com Tomorrow’s Cleaning | 7
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