COVER STORY
10 YEARS LATER
After 10 years of daily floor cleaning, the terrazzo tiles at Maxi ICA supermarket in Norrkoping, Sweden, are shinier and more inviting than ever. Chemical-free cleaning with Twister™ diamond pads
has proven worth its weight in gold. ICA Maxi, Exiso, the cleaning company and HTC Twister all testify to successful sales, satisfied customers and a deep business relationship – with surfaces in focus.
Ten years ago, the Twister method made its world premiere at ICA Maxi, Norrkoping, Sweden. Since then, this method has become an international success and been proven to clean and polish floors in a way that is as sustainable results-wise as it is financially and environmentally.
Just as long lasting are the relationships among the people behind the floor cleaning at ICA Maxi. The same people who were astounded by the great results of the first test in 2006 gathered to celebrate the 10-year anniversary. The Managing Director of Exiso, Savvas Christoforidis, and ICA Maxi’s Manager, Lennart Johansson, are in complete agreement that Twister literally brings a shine to both the floor and their businesses.
6 | Tomorrow’s Cleaning CLEANING METHOD
OF THE FUTURE While searching for the right method, Exiso tested various chemical-based cleaning techniques in the early 2000s. They worked well, but the floors rapidly became worn and dirty. Savvas remembers the feeling when he first tried Twisters’ diamond pads.
“We knew straight away that these were exactly what we’d been looking for, that Twister was the cleaning method of the future. Being able to clean without chemicals, getting a lasting result, and at the same time avoiding wear – naturally we chose to invest in those things. The future has now been here for a long time. We care about quality and are happy to
continue delivering Twister-shiny floors to satisfied customers,” he smiled.
Since the beginning Twister is now used in close to 100% of the ICA Maxi retail stores operated by Exiso and according to Savvas the floors where Twister is used improve with every passing day, week, and year.
ENVIRONMENTALLY-
FRIENDLY SOLUTION The appearance of a store’s floor is of great importance for a customer’s experience and desire to shop. Clean, shiny floors are welcoming, clearly conveying that the store and its products are high quality. ICA Manager Lennart Johansson is more than happy with the cleaning of the 9,000m² of flooring in his store.
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