THE FUTURE OF SHOPPING With technology constantly evolving, it is important that retailers keep on top of the
latest advancements to keep customers engaged and interested. This is why technology giant GestureTek invests its efforts into creating gesture-based interactive technology to help retailers do just that.
As one segment of the shopper market prepares for retirement, another 85 million spenders are wrapped up in the constantly evolving world of impulse and stimulation.
Be it online, via mobile or out of home advertising; this era has shaped customers to expect more from every interaction. This surge in engagement and focus towards online retail has bricks and mortar playing catch-up to stay relevant and keep customers coming through the doors. One company is proving how flooring can make the difference.
“The stores create a retail space that engages, excites, inspires and informs
the customer making it a world-class retail space.”
GestureTek, a Canadian-based technology company, has made the in-store environment come alive with gesture technology engagement, transforming the bricks-and-mortar space into a destination experience for shoppers. GroundFX and the CUBE, both gesture-based interactive floor displays, are just two out of a wide range of interactive display solutions it offers to provide shoppers with enjoyment and interaction in the store, easily integrating branding or product details through a unique and highly engaging platform.
Popular and appealing, its gesture- controlled displays are highly effective in message delivery and brand engagement; generate more in-store visits; guide traffic to selected areas of the store and keep customers shopping longer. Commerce today
34 | SHOPPING CENTRES
is beyond conversation, it's all about the connection.
Over the past 30 years, GestureTek Co- Founder Vincent John Vincent has been inventing and developing patented technology for gesture-control devices and displays; pioneering the technology and leading the industry for changing demographics and shopping behavior using innovation with increased enthusiasm.
With GestureTek’s systems installed in over 8,000 locations worldwide, it should come as no surprise that FGL Sports, Canadian retailer of sporting goods, chose to include GroundFx in their recent renovations of Sports Chek Flagship stores across Canada.
Chad McKinnon, Chief Operating Officer at FGL Sports, said: "Our stadium of sport is reinventing sporting goods by providing an immersive and inspiring experience."
Sport Chek's flagship stores excite consumers with inspiring digital installations which improve the customer experience. The stores create a retail space that engages, excites, inspires and informs the customer and includes next-generation features, making it a world-class retail space.
This isn’t the first time GestureTek’s technology has made an impact with interactive retail floors; having worked with customers such as Hugo Boss, Sony, Target, L’Oreal, The Hudson Bay Company, Holt Renfrew and the Virgin Mega Store to name a few. Another major roll out by Old Navy used 400 of GestureTek’s Cube’s to create engaging interactive floor projections in their stores across North America.
The technology behind these dynamic floor displays, GestureFX, is a highly engaging, highly flexible system which allows for gesture-responsive displays of any size and any shape, onto the floor, wall, window or counter. Customers can interact through
gestures without having to wear, hold or touch anything, immersed in real- time interactive content. The CUBE v5 is a turnkey, plug & play, version that sits on the floor and creates a powerful interactive experience that can be as large as 10' x 8'. Both GroundFX and the CUBE offer 75 eye-catching applications with easy logo integration, but also have the capability for complete custom content creation.
In a world of viral online campaigns, Facebook likes and mobile adverts, innovation and interactivity in-store can make the difference bricks and mortar needs to keep customers’ feet engaged with real life shop floors.
www.gesturetek.com
www.tomorrowscontractfloors.com
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