NEW gTLDs
IN THE SPOTLIGHT
MUST TRY HARDER
Since the new gTLD programme was introduced, brand owners’ pulses have hardly been racing.
“WITH A RESTRICTED, COMMUNITY, ONLINE
SPACE THAT THE .BANK gTLD COULD OFFER, CONSUMERS WOULD BE ABLE TO TRUST ANY DOMAIN NAME THAT ENDED IN ‘.BANK’.”
38 Trademarks & Brands Online Volume 3, Issue 3
www.trademarksandbrandsonline.com
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