ONLINE ADVERTISING
DRIVING SALES
Promercials, ad exchanges and mini brand experiences are all part of the online advertising mix for Fiat. TBO reports on the car maker’s strategy.
L
ast year Italian singer Arianna collaborated with US musician Pitbull in a ‘promercial’
for Fiat.
In the video accompanying the song, Sexy People (Te Fiat song), the female singer is shown driving a Fiat under and on the surface of the ocean.
18
Trademarks & Brands Online
Volume 3, Issue 3
www.trademarksandbrandsonline.com
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