.BRAND REGISTRIES
DRAGGING THEIR FEET
Despite representing around a
third of new gTLD applicants, very few brand owners have yet to take the plunge and launch their
own registry. TBO
2013, it said its branded new generic top-level domains (gTLDs) would be launched quickly, the statement hardly came as a surprise.
A
“T e timeframe to get .brands out seems to be three to fi ve years, but we will not wait three to fi ve years. We will be aggressive. Speed is important,” said the company’s Hal Bailey, who was speaking at an industry event in London.
s an innovator and market leader, Google is oſt en ahead of the curve. T is is why when, in September
www.trademarksandbrandsonline.com
Trademarks & Brands Online
Volume 3, Issue 3
27
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Shutterstock.com
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