Tonto Verde emphatically embraces
the English/Scottish/Irish model, where even the oldest, most prestigious clubs open their doors. Non-members can play up to 10 times during October through May’s high season. The extra revenue helps to keep dues down for existing members, helps to pay for course and club enhancements, and as a bonus, the outside play introduces prospective members to the dazzling array of amenities and experiences that define the Tonto Verde lifestyle. “From 50,000 annual rounds,
www.azgolf.org
we’re able to get roughly 20 percent of our revenue from outside play. We encourage it,” says Mike Morehouse, a member at Tonto Verde for 17 years. Jeff Ostlund, the club’s congenial
head pro who grew up and learned the game in Minnesota, as did much of Tonto Verde’s Midwestern-flavored membership, echoes that sentiment. “We’re proud to have the outside
play. At other clubs, that’s often seen as a stigma. Here, it’s a security blanket. In a rapidly changing marketplace, if something goes wrong, we don’t have to
assess our members. It’s like a faucet. We can turn outside play on and off. The model is to give the members the tee times they want and need and fill in the soft spots with outside play.” And then there’s Pat Bradley, the
LPGA Hall of Famer who calls Tonto Verde her “home away from home.” According to Bradley, the three things she loves about Tonto Verde are its two beautiful golf courses, the Peaks and the Ranch, its “dramatic desert clubhouse,” and the easygoing membership, which she labels as “golf-centric.”
PREVIEW 2017 | AZ GOLF Insider | 19
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46