Digital Signage


Selfridges benefits from Digital Signage


AVMI has provided Selfridges a way to share digital content with its team members effi- ciently and effectively across multiple offices. AVMI deployed a high-impact LED wall at the London Team Tunnel and a network of over 30 Samsung Smart Signage Platform displays at Selfridges office and retail loca- tions in Manchester, Birmingham, Leicester and London. Cloud-based Digital Signage Software, Embed Signage is used to deliver real-time updates to all the displays provid- ing a complete, creative and flexible Digital Signage solution.


Selfridges approached AVMI with a brief to help them evolve their internal communica- tions strategy through the use of networked ‘digital noticeboard’ displays. They were also aiming to make a sensational impact for their new staff ‘Team Tunnel’ that connects their HQ office building to their Oxford Street flagship store. The challenge was to deliver


evolves into other areas and for other uses. The software also provides Selfridges with a status overview of their network of signage displays, helping them to identify when content was received by each device, that they are currently playing content and if a screen has been turned off /disconnected unexpectedly. AVMI installed over thirty SSSP panels in various office and retail locations nationwide. These were placed in kitchens and communal areas to clearly visible and create common talking points for staff during breaks as well as behind customer-facing Click & Collect counters and retail concessions. Selfridges also selected a 3m wide by 1.75 m high, 2.6 mm pixel pitch bezel-less LED wall from digiLED for their ‘Team Tunnel’ that connects their HQ to their flagship store. The LED wall provided provides the sensational focal point Selfridges desired. The technical


Interactive engagement solutions at InfoComm


Scala, part of the STRATACACHE family, demonstrated the value of using digital engagement to drive business objectives, focusing on solutions and experiences for healthcare, corporate communications, education and retail at InfoComm 2017. “We have this unique ability within the digital signage industry to exceed the cus- tomer expectations of any digital project by reaching across the STRATACACHE brands. We leverage each other’s capabilities, tools and expertise,” said Chris Riegel, CEO of STRATACACHE,


Highlights of the STRATACACHE offering included:


Scala Step Challenge: This interactive solu- tion encourages gamification of a healthy workplace environment, leveraging and displaying fitness tracker information in real time.


a solution that was both functional but also embodied the brand and culture of Selfridg- es.


“The rollout of the new digital noticeboards has revolutionised the way our team members receive information and the way we work as a team,” explained Scott Lynch, Senior Manag- er, Internal Communications, at Selfridges AVMI worked closely with Selfridges’ In- ternal Communications (IC) and IT teams to provide a Digital Signage solution that gives the optimal impact, reliability and remote management of content. Selfridges opted for Embed Signage, a cloud-based Content Management System with the capability to publish rich digital content to an unlimited number of devices from any location with an internet connection.


Embed Signage provides Selfridges with a wide range of hardware options, giving them a single platform to maintain and manage their signage network, both now and as it


solution complements the striking brand imagery displayed by Selfridges. Deciding factors included the solution’s superior brightness, contrast levels and colour repro- duction capabilities.


Selfridges is already realising significant time and cost gains in managing and distrib- uting their messaging. Annual print savings of approximately £23,000 are also being realised. Productivity gains have also been realised in a number of teams, including Internal Communications and Graphics teams who used to spend approximately two days a week producing a printed weekly newsletter for the business. As a result of the screens, the newsletter is now produced fortnightly and is in a digital format. Content that used to feature in the newsletter can now be displayed on the screens and the department stores is now able to show video, animation and its award-winning Selfridges Hot Air films on the big screen.


Smart Fitness Advisor: The Smart Manne- quin for retail has been adapted to become an interactive solution for engaging audi- ences in any wellness environment. When a visitor touches points on a mannequin, which is equipped with sensor-embedded clothing, a nearby screen displays health and fitness tips that correlate to that area. Outdoor Digital Menu Board: Designed with anti-glare protective glass and equipped to withstand the harshest environments, the outdoor digital menu boards on display show how you can advance the drive-thru experience, reliably displaying content in any outdoor setting.


Business Collaborate Series: This solution focuses on interactive ideation, highlighting the power of Optika’s ultra-HD touchscreen displays, featuring stylus/finger differ- entiation with pressure detection, when used with Bluescape’s visual collaborative workspace.


Informational Podium: Available for valet parking, host stands and lecterns, visu- al communications are extended in this solution from Real Digital Media, driving messages that entice, inform and engage visiting patrons or passers-by looking to enter your venue.


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