[WRE | SPOTLIGHT]
FROM PORT TO PORT: A Commitment to Customers Around the Globe
BY: JORDAN WEBER I
n 1922, the Dutch Port of Rotterdam was a thriving port city with expanding maritime industry, and it was here that one blacksmith was laying the foundation for Van Beest B.V., a supply leader in a range of accessories for steel wire rope, chain, and synthetic rope worldwide.
“In the earliest days of Van Beest, in the 1920s, Dutch dredgers were active worldwide already,” said Anton van der Zalm, the company’s vice president of corporate research and development. Te founder, Dirk Van Beest—who van der Zalm described as “a diligent, hardworking type of man”—was, even in these early years, beginning to manufacture the shackles that would come to define the company. According to van der Zalm, it was the founder’s
“devotion to creating one hundred percent failsafe products combined with comprehensive and swift service” that allowed his company to thrive and grow into one of the finest industrial manufacturers in the Netherlands.
As the global economy grew, and industrialization
spread throughout the twentieth century, Van Beest would emerge similarly. And in the 1970s, they would begin producing their signature Green Pin® product. “As a consequence of increasing international usage, and the need for better recognition and differentiation of our quality shackles, turnbuckles, and sockets— versus those of other suppliers—we created the Green
Pin brand,” noted van der Zalm. “In the process, we have trademarked the green color of our pins, and thus provide a unique quality mark to customers.” Te managing director of Van Beest USA, Chris
Keffer, says that, essential to the company and the brand’s growth, was expansion into the American marketplace. “Since 1998, our North American headquarters and distribution center has been located in Houston. Up until 2013, Van Beest’s U.S. presence was mainly in the Gulf States.”
Keffer added that over the past several years, Van Beest has diligently worked on building relationships with solid distribution partners all across the USA and Canada—a project that includes a new Midwest office and distribution center in the Chicago area that opened in May 2016.
“We feel that we have a superior product, great customer service, a fair price, and a stock position that cannot be beaten,” emphasized Keffer. “Tese few attributes have greatly contributed to the success of our customers as well as Van Beest USA.”
Expanding the Range
Alongside its Dutch-made Green Pin® brand, Van Beest continued to expand internationally when it acquired the French brand Excel® in 2007, which expanded the range of its chain accessories, including hooks, lifting points, and eye bolts, among a variety of chain fittings.
“With the addition of Excel to our portfolio,” said van der Zalm, “we’ve become a one-stop-shop for our customers when it comes to end-fittings for steel wire rope, chain, and synthetic rope.”
In today’s marketplace, two qualities most
Van Beest is a global-leading manufacturer and supplier of high-quality fittings for lifting chain and steel wire rope.
distinguish Van Beest from their competitors: a highly automated manufacturing system and an unwavering commitment to maintaining high in-stock inventory.
22 MARCH–APRIL 2017 WIRE ROPE EXCHANGE
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