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Drink News


NEW LOOSE LEAF TEA RANGE FROM DRURY INNOVATIVE NEW PACKAGING DIFFERENTIATES TEAS BY ORIGIN


BIRMINGHAM EVENTS COMPANY SAYS “HOLA” TO SPANISH MARKET


CONTEMPORARY EVENT STRUCTURES TO OPEN BARCELONA OFFICE


A Birmingham company is expanding into the warmer climes of the European events market.


Contemporary Event Structures (CES), a specialist provider of event management services and unique temporary event spaces, is opening new offices in Spain.


The company, which is based on Hayward Industrial Park and works with clients including Bentley, Lamborghini and the BBC, is setting up shop in the cosmopolitan city of Barcelona.


The move builds on CES’ existing relationship with prominent European trade fair institution Fira Barcelona, and in particular with the organisation’s expansive and modern events venue in the city, Gran Via.


In response to a growing demand for quality leaf tea from an increasingly more knowledgeable and discerning clientele, The Drury Tea & Coffee Company, London-based speciality tea blender and coffee roaster, has repackaged its extensive range of over 120 loose leaf teas. The tea varieties are clearly differentiated by region and tea type.


NEW DRURY LOOSE LEAF TEAS In all, there are 10 different pack designs:


• Teas of India • Teas of China • Teas of Sri Lanka • Teas of Japan • Teas of Africa • Teas of Taiwan • Traditional Teas (Blended) • Earl Grey Teas • Flavoured Teas • Infusions


The packs feature the iconic Drury blue and each region or tea type is differentiated by a design of teapot appropriate to the tea contained in it. The new packaging will guide caterers through the extensive Drury tea range


48 MARCH 2017


and help them select the best tea menu for their establishment.


The full tea selection includes black, green and white teas, semi-fermented teas, tisanes, fruit infusions and flavoured teas. All Drury loose leaf teas are carefully selected, and where appropriate, blended by the Company’s own in-house team of tea experts, whose considerable skill produces balanced blends that deliver flavour, strength and colour.


The new range is packed in various weights from 50 to 125g depending on the tea type chosen. Caterers may purchase just one pack, subject to a minimum mixed order of £50. Prices range from 75p to £6.00 per pack depending on the product.


Says Drury Director, Marco Olmi:


“The different teapots and the designation by region is aimed at helping caterers pick their way through our extensive range of loose leaf teas. With 120 plus to choose from and a little advice from us, they should have no difficulty building their own tea menu or selecting a ‘house’ blend.”


CES’ Spanish brand, Carpas Hinchables - literally ‘inflatable tents’ in Spanish - is already up and running.


Spain’s event sector is thriving and not just in Barcelona; more than 50 Spanish cities are considered specialists in conferences and exhibitions. They boast well equipped venues sporting all mod cons; advanced infrastructure with new terminals in international airports and the biggest high- speed rail network in Europe; and a good range of quality accommodation options.


Throw in a year-round attractive climate, beautiful natural scenery, fascinating culture and amazing food, and it’s no wonder that event organisers and their delegates are flocking to Spain – and that CES wants a taste of the tapas.


Gavin Miller, CES Director, commented: “There’s a real buzz around the event industry in Spain and the sector is expanding, so it’s an ideal platform for us to fully launch our services on the continent and grow our business. With our strong existing links in Barcelona, it makes perfect sense to take that a step further and make the city our European base.


“This is ultimately our first move towards developing our global reach, as we have plans to open more international offices later this year.”


You can view CES’ Spanish website here: www.carpas-hinchables.es/


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