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Drink News


MOLVINO FINE WINE & SPIRITS START STRONGLY IN 2017 WITH A NEW RESTRUCTURED MANAGEMENT TEAM AND OPERATIONAL EXPANSION


Molvino Fine Wine & Spirits are moving into 2017 with a new restructured Management team and operational expansion that includes representation in London, Liverpool and Edinburgh.


“As a privately owned family business with a team of enthusiastic professionals having experience of the industry Molvino offers a complete concept to beverages where we source quality products from all around the world with specific interest from Moldova and Eastern Europe where our distilling partnership allows us to utilizes some of the greatest produce resources in the industry.”


says Director of Business Development & Sales Mark Ingram


Molvino offers great potential in the market where there is a need for high quality, award winning products that are packaged in a unique and stylish way to attract the consumers interest and deliver a premium product at a competitive price.


Molvino will be showcasing their range at IMBIBE LIVE 2017 this July.


sales@molvino.co.uk www.molvino.co.uk


The UK is fast becoming a nation of cocktail connoisseurs with quality of drinks and experience the key drivers for today’s drinkers when choosing a venue for a night out.


The UK’s leading specialist cocktail bar group Be At One, which operates 31 venues across the country, has revealed insights from its annual guest survey, completed by more than 5,000 customers, and providing a comprehensive look into the UK’s booming cocktail culture.


Premiumisation is leading the way, with consumers now consistently ranking quality of drinks of higher importance than quantity during social occasions. Be At One guests are consistently drinking better – spending the same amount of money or more when they are out, with 77% happy to pay more for a better quality cocktail. Six in 10 (58%) guests state they can tell the difference between different spirits brands.


The survey also reveals that male drinkers are increasingly developing the taste for cocktails, with almost a third (29%) drinking a cocktail every time they go out.


Regionally, the most enthusiastic cocktail drinkers can be found in Milton Keynes, Cardiff and Brighton. Looking at responses overall, four in 10 guests (regionally) say they will drink a cocktail every time they go out, compared to 34% in London. The capital’s drinkers are prepared to spend the most, with almost half (47%) willing to pay between £8-10.


Exploring findings on current drinking trends and preferences, the research reveals that quality of drinks and a great experience, along with value for money through a happy hour, are the top reasons cited by guests when choosing a venue.


Regional drinkers value the quality of atmosphere and experience far more than promotions, such as happy hours. In contrast, London drinkers were found to be more demanding of deals in order to entice them into a venue, indicative of the wealth of options open to them in the capital.


Be At One has seen total cocktail sales across its bars rise by 406% since 2012, reflective of its growth and the impact of enhanced photography, menu design and flavour development. In 2016, the company sold almost two million cocktails at its sites.


Since its introduction to the menu in 2013, the Porn Star Martini has seen 1,449% growth in sales and remains by far the most popular cocktail on Be At One’s extensive menu – representing 15% of all cocktail sales, with the group selling 1,500 per day across its 31 bars (over 500,000 per year).


In keeping with rising consumer demand for healthier alternatives, the group is also seeing strong growth in its range of ‘virtuous’ cocktails, which now account for around 7% of its sales mix. Be At One continues to work hard to reduce the use of sugar syrup in its drinks, using natural alternatives.


40 MARCH 2017


BE AT ONE REVEALS KEY TRENDS SHAPING THE UK’S BURGEONING COCKTAIL CULTURE GROUP UNVEILS RESULTS FROM ANNUAL SURVEY OF 5,000 GUESTS


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