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Instagram: Social Media


What are your goals? When creating any Instagram stragegy, first identify: - Who is your target audience? Are these already members of Instagram?


- How will Instagram integrate with other social media networks in my strategy?


- What can I achieve on Instagram that I can’t on other social media platforms?


With it’s unique focus on visual sharing, Instagram offers you the perfect platform to showcase your products and services as well as company voice, culture and experience. It allows you to capture those perfect moments as you would with a photo, allowing you the opportunity to interact and share it with other members as well as instantly across other networks.


Depending on your specific objectives you may find your campaign targeting:


- Brand awareness - Company voice/culture - Product enhancement/showcasing new services - Offer customer incentives - Showcase your team - Sharing company news - Engagement with other members towards your brand - Bring new customers to your business


Keep to one voice


Keep to a singular voice and style. A consistent voice offers a clear defined aesthetic. Have one person responsible for managing your account to establish that one voice.


Strategy


The foundation of Instagram is your content. Determine whether you focus on your product as the star or if you prefer to focus on your company culture and team. Many B2B companies focus on the later.


Some companies like to showcase their products and services, offering tutorials and informative advice. That said, review your objectives to determine what works best for your company/brand.


Diary it!


Set a calendar and keep to it! Instagram lacks a scheduling function so unfortunately you can’t prepare posts in advance as you can with some other social media sites. However, don’t be totally lost - take advantage of real-time social media engagement. Publish quickly during events or whenever opportunities occur.


Get going... www.instagram.com


Here’s a random picture of a labrador instead.


A shame - you could have had a great advertising rate for your business in this quarter page space.


Don’t waste another opportunity like this again -


Talk to us about our affordable advertising rates.


GET ON THE DOG AND BONE VENUE 10 MARCH 2017 INSIGHT A PLATFORM FOR THE HOSPITALITY INDUSTR Y 01634 568928


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