Luxardo Bitter Bianco launches in the UK this Spring. The distilled infusion of bitter herbs, aromatic plants and citrus fruits is made to a recipe created by the Luxardo family who have re-imagined the classic Italian aperitivo.

At 30% abv. it has a transparent ivory colour, which makes it ideal for mixing in a White Negroni. Luxardo Global Brand Ambassador Gareth Franklin will be creating further adventurous new serves, with an individual take on Margarita and Daiquiri styles. Luxardo Bitter Bianco has the fruity aromas of sweet and bitter oranges, balanced by hints of spices and botanicals. Its smooth taste combines fresh citrus with a gentle bitter finish. It is distributed by Cellar Trends Ltd, and the guide retail price for a 70cl bottle in shops is £16. For UK trade

Similar to the creation of Luxardo Maraschino, the Luxardo Bitter Bianco also stands out as a liqueur which is unusually produced by distillation. This creates a new dimension of flavours and its signature colour, whilst still staying true to its bitter-sweet heritage.

Distinctly different with a smoother taste profile, it makes for an alternative 21st century style of Negroni, when it ismixed with gin and white vermouth. To enjoy its taste in the freshest way, drink it over ice with a splash of soda or on the rocks, garnished with a wedge of orange or lemon. Luxardo Global Brand Ambassador Gareth Franklin adds, “Luxardo Bitter Bianco is a

Luxardo White Negroni • 1 shot (25ml) Luxardo Bitter Bianco • 1 shot (25ml) gin • 1 shot (25ml) white vermouth

Method Stir over ice and garnish with a wedge of fresh orange.

Luxardo Bitter BiancoGin & Tonic • 1.5 shots (35ml) gin • 1 shot (25ml) Luxardo Bitter Bianco


Mix over ice and top up with tonic water. Add a squeeze of fresh lime and stir.

32 MARCH 2017 Blackpool is being held in the famous Tower Ballroom on 10-11 March.

very modern style of distilled liqueur and works perfectly as an aperitif. It has classic Italian bitter notes and is blended to be soft, floral and aromatic; a very intriguing creation. I will be hosting a roadshow to trial new mixes with bartenders in key cities, and look forward to new taste adventures.”

Marketing Manager Craig Chapman adds, “The Luxardo classic liqueurs & specialities have established themselves very successfully in top bars. This year, Cellar Trends will be backing Luxardo Bitter Bianco to join the line- up of Maraschino, Amaretto and Limoncello, and the Sambuca range. They are authentic, full strength choices which bartenders can rely on to really deliver on taste.”


Blackpool is shining even more brightly than usual. The tenth of the UK’s splendid Hogarths Gin Palaces opened in Blackpool at the beginning of March, just in time for gin aficionados to get into the swing of things before the Blackpool the following week.

Hogarths and Gin Festivals, a series of national celebrations of this wonderful spirit, have one particular gin in common: Brockmans Gin. According to the owners of the Gin Palace ‘everyone loves Brockmans’.

Brockmans is the Festival favourite up and down the country and Brockmans - which is served in Hogarths’ outlets in Bolton, Preston, Leicester, Wakefield, South Shields, Hereford, Newport, Swansea and Ilkeston – is also a firm favourite amongst their Gin Palace customers. In fact you could say it’s gin royalty at the Palace.

Gary Roberts, Operations Director of Amber Taverns Ltd which owns the 10 Hogarths, explains why the idea has been so popular, enabling the group to expand to 10 outlets in just two years. “The format is simply to create a warm & friendly ‘community pub’ and have an additional premium offer by way of a Gin Palace. We offer around 200 gins at any one time, all beautifully served in a Spanish style large balloon glass with a choice of mixers and garnish.”

He adds: “A regular comment from new customers is “I don’t like Gin” but quite often it is the tonic they don’t like. We introduce these customers to one of our best-selling gins - Brockmans - and have a perfect serve garnished with Blueberries and Blackberries. To date, everyone has loved our Brockmans’ serve - even those who ‘hate’ gin.”

Of course, it’s not just good news for drinkers. The new outlet has created 24 full and part-time jobs.

Hogarths Gin Palace is at 22 Clifton Street, Blackpool FY1 1JP and is open daily from 2nd March from 11am until Midnight and until 1am on Fridays and Saturdays.

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