But Less Hazerdous Choices Are Limited
smaller share of hair and beauty products marketed to Black women scored low in potentially harmful ingredients than products aimed at the general public, an Environmental Working Group (EWG) analysis of more than 1,000 products found. Because Black women appear to buy and use more personal care products, the limited options could mean they are being exposed to more poten- tially hazardous chemicals. Black people make up about 13 per-
A
cent of the U.S. population, but by one estimate, African-Americans’ spending accounts for as much as 22 percent of the $42 billion-a-year personal care products market, suggesting that they buy and use
more of such prod- ucts – including those with poten- tially harmful ingre- dients – than Ameri- cans as a whole. In an analysis of
ingredients in 1,177 beauty and personal care products mar- keted to Black wom- en, about one in 12 was ranked highly hazardous on the scor- ing system of EWG's Skin Deep® Cosmet- ics Database, a free online resource for finding less-hazardous alternatives to personal care products. Skin Deep® com-
pares product ingre- dients to more than 60 toxicity and regu- latory databases and scientific studies, and rates the prod- ucts from 1 (lowest hazard) to 10 (high- est hazard). With the addition of the prod- ucts analyzed for this report, Skin Deep® now rates
more than 64,000 products. The analysis also found:
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• Fewer than one-fourth of the prod- ucts marketed to Black women scored low in potentially hazardous ingredients, compared to about 40 percent of the items in Skin Deep® marketed to the general public. The percentage of products scored as "high hazard" was about the same for both market segments, but the dispar- ity in products scored as "low hazard" suggests that there may be a nar- rower range of choices for safer- scoring products specifically mar- keted to Black women.
• Potential hazards linked to product
Women of Color is a BIG Markets
Cosmetics for
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