Glasgow Business . 17
www.glasgowchamberofcommerce.com
Glasgow’s tourism bid City launches ambitious plan to attract one million more visitors by 2023 A
tracting one million more visitors and positioning Glasgow as the ‘gateway to Scotland’ is at the heart of ambitious plans to grow the
city’s tourism economy. Glasgow’s new Tourism and Visitor Plan
to 2023 sets out a clear direction for building the city’s global profile as a successful tourist destination and is focused on increasing overnight leisure tourism visits by one million over the next seven years. Achieving three million overnight visits per
year by 2023 will deliver an economic boost of £771 million and contribute an additional 6600 jobs in the city. It will also help achieve Scotland’s target of
an additional £1 billion of visitor expenditure by 2020 and align with the aims of the Glasgow City Region City Deal; supporting the growth of the region’s economy. To deliver this ambition, Glasgow has
prioritised the positioning of its cultural tourism offer in key UK and international markets which, for the first time, is centred around six core themes: heritage; contemporary art; music; Charles Rennie Mackintosh; events and the city’s capability as a world-class sporting destination. As one of Europe’s most vibrant and diverse
destinations, Glasgow is recognised as a world-class city in which to live, work, study, invest, meet and visit. Te city is Scotland’s
Glasgow City Council Leader, Frank McAveety, and Managing Director of Glasgow Airport, Amanda McMillan, with the city’s new Economic Strategy 2016-2023
cultural powerhouse – home to the largest cultural offer, the largest sporting infrastructure and the largest retail centre in the UK outside London. Glasgow is also recognised as having the
UK’s best Convention Bureau, responsible for securing major domestic and international conference business; is a global top five city for sporting events and, in the SSE Hydro, has the third busiest entertainment arena in the world.
Glasgow currently atracts just over two
million tourists each year, spending almost £500 million. Additionally, some 20 million day visitors contribute approximately £1 billion to the local economy on an annual basis. Te city’s new tourism plan will also
promote Glasgow as a place to study and work and capitalise on the unique characteristics of its greatest asset, its people.
The National Theatre of Scotland launches Rockvilla
Ms Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs, Dame Seona Reid, Chair of the National Theatre of Scotland and Councillor Frank McAveety, Leader of Glasgow City Council recently launched Rockvilla, the National Theatre of Scotland’s new permanent headquarters in the Speirs Wharf regeneration area of Glasgow. The National Theatre of
Scotland has remodelled and extensively refurbished a former cash and carry building in the Speirs Wharf regeneration area of north-west Glasgow, to create Rockvilla. This new centre for creativity, production and talent
Frank McAveety, Ms Fiona Hyslop MSP and Dame Seona Reid, at the launch of Rockvilla
development, designed by Hoskins Architects, provides the company with approximately 3700 sq.
metres (40,000sq.ft) of space over two levels. The new National Theatre
of Scotland facility enables the company, for the first time, to house all its rehearsal and production activity under one roof. The canal-side building provides the company and the Scottish theatre sector with a flexible, fit for purpose space with three rehearsal rooms of varying scales, creative development spaces, a learning and community suite, a working wardrobe facility, production workshop and technical store, office space, meeting room facilities and social areas. The company will remain a “theatre without walls’’, committed to touring throughout Scotland and beyond.
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