NEWS ROUND-UP
COMMENT: “The launch of a major PR offensive by Monarch that leverages that public affection is going to be vital” Steve Dunne, page 32
The Travel Network Group aims to entice early sales
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
The Travel Network Group is simultaneously running two marketing campaigns to boost long-haul and family bookings.
The agency group, which includes TTA, Worldchoice and Independent Travel Experts, has launched product-led campaign See For Yourself, to inspire consumers to book far-flung destinations in 2017 and 2018, and family-focused, price-led campaign Hello Holiday, to push summer 2017 bookings. Both campaigns went live this
week and are being run by 68% of group members, the highest take-up figure for three years. Marketing director Si Morris-
Green said the marketing campaigns included posters for agency windows, as well as videos to use on social media. “We want to encourage members
to use the See For Yourself campaign on social media, upload videos and put posters up,” he said. The Hello Holiday campaign can be personalised by members to add messages and agency
Harmer: Clia event is fastest-selling conference to date
The 11th Clia Cruise Conference in Southampton next year is the fastest-selling conference to date, director Andy Harmer confirmed. More than 600 tickets went on sale on September 29 for travel agents and cruise operators, and they have almost sold out. Harmer said: “We sold almost
80% of tickets in the first week; it’s
TICKETS: Almost 80% were sold in the first week
selling almost as fast as Bros at the O2 or Glastonbury. “It is our 11th year of doing the
event so people now know to put it in their calendar. Last year it sold out in a couple of months.
8
travelweekly.co.uk 20 October 2016
NEWS IN BRIEF
Thailand visitors urged to respect mourning period
Visitors to Thailand are being urged to continue with their travel plans as the country starts a year- long period of official mourning following the death last week of King Bhumibol Adulyadej. The Tourism Authority of Thailand advises visitors to wear “sombre and respectful” clothing. Tourist attractions remain open except for the Temple of the Emerald Buddha and the Grand Palace.
Hays IG guest speaker to offer ‘cost and risk’ advice
CAMPAIGNS: Hello Holiday, targeting families, and See For Yourself
“Agents can own this campaign. The key message is to get bookings for 2017”
names. It focuses on beach and family destinations and includes messages such as low deposits. Morris-Green added: “Agents
can own this campaign. “The key message is to get bookings for 2017.” He said the group was seeing bookings coming in for 2018 as a result of holidaymakers not
getting the holidays they wanted this year because of tight capacity in Spain and higher prices. The campaigns come as the
group announced a consumer magazine, Traveller, for members to market to discerning clients. Members who opted to receive it will get 125 copies at the end of this month. It will be published twice a year. This follows the introduction of a ‘Heritage’ brand to mark Worldchoice’s 40th birthday in 2017. So far 20 agents have opted to use the brand, with 100 expected to by the end of this year.
“The conference brings together
the whole cruise community. This is why it has grown so much as it shows how everyone – agents, cruise lines, operators and consortia – come together as an industry to support cruise and get people to choose it as their favoured holiday.” Up to 700 people will attend the conference in Southampton on May 24-26, which will feature conference sessions, a trade fair, gala dinner and ship visits. Travel Weekly is the media partner.
Hays Independence Group members will hear how they can explore new ideas while minimising cost and risk at this year’s conference. Josh Valman, chief executive of RPD International, will deliver the keynote address at the event on Royal Caribbean’s Independence of the Seas from Southampton to Bruges from Sunday.
C&M reports 41% upturn in job vacancies in September
A travel recruitment specialist reported a 41% leap in job vacancies in September compared with August. C&M Travel Recruitment and sister division C&M Executive Recruitment also said the firm had filled more jobs in September than any month since it started its travel salary index in 2011.
POLL
Monarch belatedly secured its new Atol: will you now book the airline in full confidence?
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