FAMILY


COOL FOR KIDS TOP TIPS FOR SELLING


FAMILY HOLIDAYS 1


Simplify the choice: There is an overwhelming range of family holidays and time-


1. SKY NANNIES Thanks to its Flying Nanny programme, Etihad is regarded as one of the most family-friendly airlines. There to offer an extra pair of hands – whether it’s getting children settled for bed or keeping them


entertained – assigned crew are armed with goody bags, games and activities. ETIHAD.COM


2. JOIN THE CLUB This summer sees the legendary Peligoni Club in Zante launch a Sharky & George kids’ club for four to 14-year-olds. Already a favourite with the smart-set, this venue adds an extra element of fun to the


Greek hotspot – think pirate battles, treasure hunts and beach Olympics. SHARKYANDGEORGE.COM


3. HOT WHEELS Maxi Micro Scooters – the new must-have for hip


families: scooters with colourful suitcases attached to the front. MICRO-SCOOTERS.CO.UK


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ships have all the right ‘kidentials’ for a successful family holiday: tip-top facilities, an endless variety of food, plenty of organised activities and a backdrop of ever-changing scenery. What could be better? Of course, ‘all-inclusive’ price plans are a large part of the allure, but there are other incentives. Celebrity Cruises recently recruited household-favourite Ben Fogle for its programme of on-shore Great Adventures. Options include rafting down the River Tiber in Montenegro and mountain biking in Malaga. Experiential travel – for all ages. Similarly, One Ocean Expeditions, a leading small-ship cruise line specialising


in the Arctic and Antarctic, has a full- service lab set up for its young explorers. “Education is key,” says Neil Sutton, travel expert at Western & Oriental. “We’ve observed a sharp rise in interest in holidays offering educational children’s activities rather than just somewhere kids can play.” Take, for example, Raffles’ Mini Ranger programme in the Seychelles. Designed for children aged seven to 12, excursions involve close encounters with giant tortoises, the planting of endemic trees and taking nature walks with bona fide rangers. Likewise, &Beyond’s Wildchild programme, available at all of its African lodges, has activities for children as


3


Cater for everyone: Families come in all shapes and sizes: single-parent


families, grandparents travelling with grandchildren and, more and more, multigenerational travel. For the latter, recommend hotels that have adult-only pools as well as kids’ clubs.


starved parents need your help! Simplifying the holiday-planning process by educating clients on a great product – whether that be labyrinthine all-inclusive beach resorts or something under-the- radar – is a great opportunity for you to show your value.


2


Go active: Family travellers are active travellers. They’re up early and they’re on the


go. Recommend a hotel with a surf break right outside or snorkelling just steps from the villas.


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Make it special: Bear in mind that every family is unique, and each is looking


for something different. Some want to explore new cities and cultures, others want wildlife and waterfalls; some want to bond over a new skill, others just need some good old-fashioned R&R to reconnect. Above all, the common denominator is lasting memories and a great photo album.


aspire june 2016 — 57


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