INTERVIEW
INTERVIEW PRITI MEHTA
OCEANIA CRUISES’ UK AND IRELAND HEAD OF SALES TALKS TO ASPIRE ABOUT HOW VALUABLE THE TRADE IS TO THE LINE AND SHARES HER ADVICE FOR THOSE WHO WANT TO SELL MORE LUXURY CRUISES
F
resh from its refurbishment of Sirena, luxury line Oceania Cruises has even more reason to trumpet its appeal to the trade. Here, Priti Mehta explains its appeal and offers selling tips for agents.
WHY IS THE TRADE IMPORTANT TO OCEANIA CRUISES?
The travel trade is invaluable and accounts for the vast majority of our business. We have built some very strong partnerships over the years, helping us promote and sell our product. We are eager to continue building on these working relationships and also expanding our distribution by creating new relationships.
WHAT MAKES OCEANIA CRUISES DIFFERENT?
There are several cornerstones of the Oceania Cruises experience that make us stand out, including comfort, service and value. However, having the ‘Finest Cuisine at Sea’ is clearly the unique selling point for the line. Legendary master chef Jacques Pépin is our executive culinary director, and is the driving force behind the
As long as you know lines’ USPs and your clients’ needs, you will successfully sell high-end cruise
epicurean delights on board in restaurants such as Toscana (authentic Italian), Polo Grill (classic steakhouse), Red Ginger (bold Asian cuisine) and Jacques (French bistro). Destination is also very important and a big selling point for our guests. We cruise to more than 365 ports around the world with a fleet of six small to mid-sized ships.
YOU RECENTLY LAUNCHED SIRENA AFTER A NEAR-$50M REFURBISHMENT. HOW HAS THE SHIP BEEN RECEIVED AND WHAT ARE THE HIGHLIGHTS?
Those who know her R-Class sister ships, Nautica, Insignia and Regatta, are excited to
have her join the Oceania Cruises family. There is a lot of publicity surrounding new tonnage, as ships generally get bigger, so it has been a positive message to see a cruise line still investing in smaller ships. She carries 684 guests and the refurbishment has styled her similarly to her sisters - why change a winning formula? There have been some changes though, notably with the introduction of two dining venues: Tuscan Steak, a collaboration of Polo Grill and Toscana restaurants from
aspire june 2016 — 105
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