FIRST TAKE New Year’s Resolution
WRITTEN BY RYAN GRAY
RYAN@STNMEDIA.COM
T
he dawn of 2016, or any year, is a perfect time to start anew and present a fresh face to the world. As you’ve undoubtedly noticed already, this extends to School
Transportation News magazine. Times, they are a-changin’, Bob Dylan famously sang, and so, too, is the publishing world and its products. We resolutely believe that print isn’t dead and isn’t dying, but that doesn’t mean it couldn’t use a facelift that ties in with our web presence. So we’ve redesigned our monthly edition not only in terms of aesthetics but also how we package all of our content for readers. Call is a New Year’s resolution to provide clearer resolution to the industry. Te “News” holds steadfast in our title, and it always will. After reading the following pages, we hope you’ll agree that the same type of in depth articles we’ll bring you each month are even more informative, thought-provoking and, at the same time, interactive. Each month we’ll strive to bring readers different facets to the story, related items and more that will give new life to the magazine and its companion website, stnon-
line.com, while meeting our goal of keeping you in tune with current events and trends. Twenty-plus years into this thing called the Internet
(don’t miss Julie Metea’s “Internet of Tings” article on page 16) and publishers across all mediums must explore different packaging for their content. We recognize that the number of Internet users are growing and won’t stop, and we want to deliver the news you want and need
directly to your fingertips, on whatever platform you desire. You bring your own device, or BYOD, and we’ll bring our own network, or news. Call it “BOON,” and we think it’ll be exactly that, an advantage for readers and advertisers alike as they strive for the information and connections they need to perform their jobs better and push their employees to do the same. But we also wanted to enhance our premium print
product, just like we did last year for all our websites, because we are grateful for the loyalty of our monthly readership. You’ll continue to receive the best industry coverage and analysis you’ve grown to expect, just more of it and easier to find and interact with, thanks to a new, gift-wrapped package that we feel is more deserving of such a noble profession and the people in it. Keep this in mind as you consume this month’s
articles, highlighted by Art Gissendaner’s report on the rise of security training for bus drivers in light of more and more active shooter incidents. It’s our intent on all pages to connect more dots for you, the reader, and to provide you more tools to understand the full picture. By making today’s issues and challenges more clear, we hope to continue to positively effect industry discussion as it strives towards solutions. Certainly, the business of publishing news is a nev- er-ending process and one that will evolve, just like the pages of School Transportation News. We are upping our game to match the great jobs you all perform each and every day for our children. Together, let’s all make 2016 spectacular. l
Ryan Gray, Editor-in-Chief
{
Re-so-lu-tion n. In print and desktop publishing, the sharpness and clarity of an image, graphic or font.
12 School Transportation News • JANUARY 2016
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