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help them succeed at what they do – taking care of our customers,” he said. Key team members, most of whom have


been with the company about 10 years, are controller Tracy Jahnel; Dewain Godfrey, who manages the brokerage and long haul sectors; Bob Harper, who manages the repair and maintenance business; and Brian Nielsen, who manages local and regional trucking. Adams wants them to get the credit they deserve. “We’re pretty fortunate to have such


Adams with some key members of his Sterling Transportation team


Lawrence said his son is a good leader. “He’s a deep thinker, strategic, has good people skills and he understands what people are going through and so he can help them work through and lead them where we need to get to. Very strong,” he said. Asked to describe his dad’s leadership


style, Chad Adams said, “I would say that he does a nice job of developing people and


helping them succeed in their roles.” Sterling Transportation Services started


with a few drivers. Combined, the companies now have more than 50 employees, whom Adams credits for the organization’s success. “If the drivers and technicians weren’t


here doing the work, the rest of us don’t have much of a reason to exist here in our business, so our job is to support them and


a good group of people working here. … That group there, they have quite a bit of experience and have been pretty important in our success,” he said. “I guess I’d say they do a great job of taking care of customers. They’re very committed to getting things done whenever that may be. They get their work done and take care of customers.” The company has tried to keep up with


technological changes. It uses transportation management system software, and the shop uses fleet maintenance software to manage


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