Drink News
NEW ‘PRESENTATION STYLE’ ENVELOPED PYRAMID TEABAGS FROM DRURY
BE AT ONE ANNOUNCES YEAR OF STRONG PROGRESS GROUP POSTS RESULTS FOR THE YEAR ENDED 27 MARCH 2016
Be At One, the UK’s leading specialist cocktail bar group, has revealed its financial results for its most recent year – a significant period of growth as the business continued its national expansion.
The company, founded in 1998 by Steve Locke, Leigh Miller and Rhys Oldfield, continues to perform ahead of the market, thanks to its highly-differentiated consumer offer and unique positioning as the only operator of scale in the specialist cocktail bar market.
HIGHLIGHTS INCLUDE: • Turnover increased by £7.3m (32%) from £22.5m to £29.8m
• Continued outperformance of the market with LFLs +9
The Drury Tea & Coffee Company, London-based speciality tea blender and coffee roaster, has developed a new range of enveloped pyramid teabags. The new teabags are individually packed in single serve envelopes using high gloss foil to protect the tea and enhance presentation. The new enveloped pyramid teabags are perfect for lounge service, afternoon tea and, in particular, will look magnificent at the heart of a bedroom beverage service.
Art Deco packaging
The envelopes are beautifully designed in art deco style to reflect the imagery the company already uses for its other pyramid teabag ranges. The improved presentation and an extended range of varieties is aimed primarily at hotels, but will also appeal to high street coffee bars, tea shops and self-service outlets.
‘Pyramid’ for a reason
The distinctive pyramid shape of the bag and the biodegradable mesh it is made from, permits the use of larger leaf teas
38 DECEMBER/JANUARY 2017
and spices and allows the tea to brew more efficiently. Consequently, it delivers more taste, but without the mess associated with loose leaf tea.
Initially, there will be eight different varieties in the range, selected as the most popular from the full Drury range of over 30 pyramid teabags, which are blended and packed in-house at Drury’s premises on the Royal Arsenal development in Woolwich:
• British Breakfast • Imperial Earl Grey • Camomile • Peppermint Leaves • White Tea with Rose & Pomegranate • Chun Mee China Green Tea • Lemon & Ginger Infusion • Red Berry Infusion
“The Art Deco design and the presentation of the new envelopes is quite stunning. They will look terrific in hotel bedrooms. Initially, we have selected a balanced range from our best-sellers, but that may well be augmented depending on demand.”
Marco Olmi, Director, Drury.
• Store adjusted EBITDA rose £1.8m (30%) to £7.5m
• 6 new bars opened in period as group’s expansion continues
• Gross profit margin built further during year to 72.6%
• Company now employs more than 300 full-time bartenders
Commenting, Steve Locke, Director, said: “We are a business that continues to define and lead the specialist cocktail bar market. We have continued to grow over the past 18 years and are extremely proud that the Be At One experience can now be enjoyed in 14 cities across the UK.
“While our business has developed and evolved, it is has also remained the same since it was founded in 1998, in that we have always been resolutely focused on the things that made our first bar in Battersea Rise so successful: excellent-quality cocktails, with warm, friendly service in a fun atmosphere, delivered by people who care.”
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