Drink News COCKTAIL BOOM DRIVES TAILS SALES
Booming cocktail sales are driving increased demand for the award- winning Tails range of premium pre-mixed cocktails.
The revamp of the Tails range, with stylish new glass packaging and an updated line-up of popular cocktail varieties, has seen more on-trade operators than ever tap into the benefits of serving batched cocktails.
Figures from CGA Strategy show a 20% increase in the number of on-trade outlets stocking cocktails. Across pubs, bars, restaurants and hotels, 28% of sites now serve cocktails.*
The Tails range of cocktails is crafted in collaboration with global cocktail experts including mixologists, master distillers and flavour experts, and made with premium spirits and ingredients. The range now includes:
Available in 1 litre bottles: Espresso Martini, Pornstar Martini, Amaretto Sour, Mojito, Cosmopolitan and Negroni;
Available in 200ml single serve bottles: Elderflower Collins, Berry Mojito, and Moscow Mule.
The brand added to its roster of awards at the recent 2016 Speciality and Pre-mixed Masters competition in London. Tails Berry Mojito was named a Master in the Pre- Mixed Contemporary Cocktail category, with Tails Elderflower Collins winning Silver in the same category. There was also Gold for Tails Moscow Mule and Silver for Tails Pornstar Martini in the Pre-Mixed Classic Cocktail category.
Tails managing director Nick Wall said: “We’re delighted with these latest awards, which reflect the work that has gone into developing our new Tails varieties, creating a premium range which is genuinely comparable with top quality made-to-order cocktails.”
Dan Bolton, Managing Director of Hi-Spirits, said: “Pre-mixed cocktails have an essential role as the spirits market continues to expand. Bars looking to reduce pressure on serving staff at busy times, casual dining outlets meeting customer demand for a diverse choice of high quality cocktails, and hotels providing a full drinks service are all recognising the value of a pre-mixed offer.”
The RRP for the Tails range is £3.00 for single serve 200ml bottles and £20.00
for 1 litre bottles.
For more information, please contact Hi-Spirits on: 01932 252 100 email:
info@hi-spirits.com or visit:
www.hi-spirits.com
*CGA Mixed Drinks Report 2016
THE ONE GROUP REVEALS EXCLUSIVE COLLABORATION WITH DISARONNO
An exclusive partnership between Disaronno and Radio Rooftop bars in London and Milan has been announced by international hospitality leader, The ONE Group.
To celebrate the Italian liqueur’s new limited edition bottle, designed by fashion house, Etro, Radio Rooftop bars will serve a new cocktail, Disaronno wears Etro, created by brand ambassador, Rod Eslamieh. London’s Radio Rooftop bar will also showcase a bespoke back- bar Disaronno display to promote and highlight the serve to guests.
Head of Marketing for Europe and the Middle East at The ONE Group, Raymond Santamaria, commented:
36 DECEMBER/JANUARY 2017
“We are very excited to launch this exclusive collaboration with Disaronno, a brand that shares our own ambition to deliver innovative and unique experiences centred on style and quality. A natur
in Milan, we’re pleased to also bring a taste of I L
al fit for Radio Rooftop bar taly to guests at our
ondon venue, whilst enjoying the iconic views of the city skyline.”
Disaronno wears Etro will be available from this week until the end of the year.
Ingredients 50ml Disaronno
10ml Mozart Dark Chocolate Liqueur 5ml caramel syrup 50ml half/half
Method: shake all ingredients together and double strain into Martini glass. Garnish with chocolate powder. Price: £12 / €18 Location: Radio Rooftop Bar at ME London
www.radiorooftop.com
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