Accessories Spotlight
By Brooke S. Pisarsky and Gretchen Kast
As the retail marketplace continues to evolve, bedding accessories are becoming an increasing- ly essential part of every sleep shop and mattress store. The growing top-of-bed category now includes a wide range of advanced sleep solutions that help retailers connect to new customers and drive up incremental sales.
Here are some of the latest accessories offerings that are making a splash this fall.
WESLEY ALLEN In celebration of its 40th
anniversary, Wesley Allen
has taken the traditional 40-year milestone gift of the ruby and crafted a special edition Ruby Red An- niversary finish for its bed frame colleciton. Like the company’s existing library of more than 40 finishes, this intricate new finish is hand-applied by trained artisans at the company’s factory in Los Angeles and will be featured on a romantic, traditional Wes- ley Allen iron bed at the company’s showroom at the Fall High Point Market. “Our Ruby Red Anniver- sary finish is the perfect way to mark this significant milestone in our history as it falls in line with our belief that home design is about personal expres- sion,” said Chris Henning, President and COO. “Our handcrafted finishes allow consumers to make a perfect design statement in their homes.” Visit
wesleyallen.com
FASHION BED GROUP MODWAY
Modway is coming to the Fall High Point Market with a variety of new headboard and platform bed base combinations. With six styles of headboards, three styles of bed bases, two wood colors, seven fabric and two vinyl combinations, Modway offers a unique, customizable accessories solution. With these new additions, Modway is making it easy for retailers to expand their in-store offerings. “We wanted to give an authentic experience,” stated Yonatan Gordon, Marketing Manager for Modway Furniture. “Everyone has a particular style and look that fits their personality. The more options, the more likely a customer will find that ‘perfect match’.” Visit
modwayfurniture.com
24 Sleep Retailer / Fall 2016
To complement its selection of popular quick-as- sembling SNAP beds and other easy-ship frames such as the Solutions Universal Bed Frame, Fash- ion Bed Group will be spotlighting an impressive line-up of bed designs sure to attract attention at the Fall High Point Market. The company’s latest styles deliver fresh interpretations of today’s most in-demand looks, ranging from sleek urban indus- trial like the striking all-metal Emmett daybed to the new Oliver bed that marries modern fashion with under-bed storage functionality all in one piece. “Our goal is to provide retailers with prod- ucts that help them differentiate themselves in their markets,” said Ron Ainsworth, Senior Vice President of Merchandising and Procurement for Fashion Bed Group. “Each of our newest bed de- signs is intended to be a focal point whether in a showroom or a bedroom.” Visit
fashionbedgroup.com
new line of memory foam pillows. Available in three styles—2-in-1 Memory Foam/Fiber pillow, Classic memory foam pillow and Con- tour memory foam pillow—the new assort- ment offers a range of memory foam ben- efits, such as cradling, customized comfort, pressure point relief and the ability to retain its shape. All three pillows are available in Standard, Queen and King sizes, thus fitting standard-size cases to seamlessly integrate with a consumer’s existing bedding. Both the Classic and Contour pillows feature remov- able covers while the 2-in-1 Memory Foam/ Fiber pillow offers additional convenience with the memory foam side contouring to the sleeper’s head and the flexible fiber side pro- viding cool, comfortable sleep. Visit
signaturesleep.com
SIGNATURE SLEEP
Committed to equipping younger consum- ers, college students and those looking to furnish small living spaces with quality sleep products, Signature Sleep is releasing its
TMI PRODUCTS TMI Products’ REMarkable Body Pillow con- tinues to be a retail sales success. Taking into consideration the wide range of body shapes and sizes, the REMarkable Body Pillow’s pat- ented design offers full support to both the upper and lower torso. Proudly made and as- sembled in the USA, the pillow is comprised of TMI’s CoolFlow open-cell visco foam, which adapts to body heat more quickly for great- er pressure-relieving comfort. The open-cell structure allows for increased airflow, dissi- pating heat and moisture three times faster than conventional memory foam. By removing material from the inner sock, sleepers can customize the support to their desired lev- el the REMarkable Body Pillow supports all body types—making it a unique addition to any retailer’s accessories offerings. Visit
remarkablepillow.com
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