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PRODUCT FOCUS


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6 Beautyrest Beautyrest is branching out


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4 Fashion Bed Group At the Summer Las Vegas


Market, Fashion Bed Group re- vealed its intuitive SleepSense packaging concept. Designed to stand out in a retail envi- ronment, the new streamlined packaging


uses


5 Protect-A-Bed In a continued effort to better


color-coding


for product categorization as well as performance call-outs and icons to quickly convey key features and benefits of each product. In consumer focus groups, the packaging tested well, garnering positive feed- back related to the softer col- ors that connote sleep as well as the clean, uncluttered overall look. All of these different ele- ments work together to assist consumers in easily finding the right sleep product to fit their in- dividual needs and preferences.


serve its customers, Protect- A-Bed launched its rebranded packaging this past January after two years of development. This new packaging strategy cate- gorizes the company’s products into one of three collections: Originals—Protect-A-Bed’s core products featuring its innovative Miracle Membrane; Naturals— products crafted from all-nat- ural


eucalyptus-based Tencel;


and Therm-A-Sleep—products employing temperature regulat- ing fibers. By grouping items by technology used and consumer benefits offered, Protect-A-Bed simplifies the buying process, al- lowing customers to simply and quickly select the sleep solution that best meets their needs.


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in its accessories category, bringing hi-tech sleep science to its assortment with its new SleepTracker. For the tracker’s packaging, the company bor- rowed graphic details and color schemes from other electronic products, driving home the ad- vanced technological properties of the device. A midnight blue background connotes sleep and brings to mind the iconic Beau- tyrest logo, while eye-catching, multicolored delta waves pop out at the customer and deliberately weighted lines nearly pulse with vitality. Inside the box, consum- ers will find the tracker nestled in vibrant oranges and purples that signify the anticipated energy to be received from utilizing such a product. To cap it all off, Beau- tryrest employs the clear mar- keting message of “Make Every Bed A Smart Bed.” By merging seemingly juxtaposed colors and tones, Beautyrest ensures that the SleepTracker will stand out on the showroom floor while also


effectively communicating the high performance nature of its newest accessory.


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7 Spring Air’s


Chattam & Wells This past January, Spring Air reintroduced its revamped and re-imagined Chattam & Wells brand, merging modern opulence with quality craftsmanship. In de- veloping the collection, Spring Air left no detail unscrutinized, including the packaging presen- tation. Wrapped in a sophisticated gray muslin bag, each Chattam & Wells mattress also includes an attached Welcome Kit imprint- ed with the brand’s iconic crown design—a motif echoed on the brushed steel label at the foot of every bed. Within the Welcome Kit, consumers will find a signed note by the bed’s craftsperson, a lavender sachet for aromathera- peutic benefits and suggestions for creating a true sleep haven— all of which enhance the upscale purchasing experience of the Chattam & Wells brand.


Visit / purecare.com, glideaway.com, maloufsleep.com, fashionbedgroup.com, protectabed.com, beautyrest.com, chattamandwells.us and springair.com


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