MATTRESS
Gold Bond Debuts Copper-Infused Juvenile Mattress Line
By Gretchen Kast Looking to grow its juvenile bedding business, Gold Bond Mattress is unveiling a new upscale line of children’s mattresses. Wrapped in an all-cotton ticking infused with anti-microbial cop- per, this new collection touts a number of health and safety benefits in addition to providing a comfortable night’s sleep for children. Dressed in a creative ticking color combination of white, gray and charcoal with either lime or hot pink accents, the six eye-catching mattresses will make their debut at the Fall High Point Market. “The copper fiber enhances the mattresses with a variety of health benefits, including an- ti-bacterial properties for a cleaner sleep sur- face,” said Robert Naboicheck, Gold Bond Presi- dent, adding that the mattresses emit zero VOCs, volatile organic compounds. In addition to the copper-infused ticking, Gold Bond has taken great strides in crafting safety
components into the youth mattresses. These components include high-end materials not typi- cally used in juvenile mattresses, such as natural latex, micro-coils, gel and high-resiliency foam. All of the mattresses are engineered with eight- inch profiles—the right height for use with bunk- beds and loft beds that require side rails that extend five inches above mattresses. “We have considered every safety angle when developing this youth line, because as parents and grandparents, we know providing children with a safe place to slumber is top of mind when shopping for a mattress,” Naboi- check continued. “This collection will provide retailers looking for a safe, well-rounded line of juvenile mattress with options that currently don’t exist in the marketplace. In addition, the mattresses provide a significant level of support and durability growing children need, while of- fering a great deal of comfort.”
“ In addition to the copper-infused ticking, Gold Bond has taken great strides in crafting safety components into the youth mattresses. ”
Priced to retail from $299 to $549 in twin, the mattresses, four of which are two-sided designs, are also available in full and queen sizes. Visit
GoldBondMattress.com
Classic Brands Meets Consumer Demand for Hybrids and Boxed Beds By Brooke S. Pisarsky
Classic Brands is building on the sleep indus- try’s increased momentum in the hybrid mat- tress category with its Urban Loft collection, which offers a good-better-best merchandis- ing story across three unique lines. The Hy- brid Black, Hybrid Blue and Specialty line-ups are designed for retailers to more effectively compete with online bed-in-a-box retailers that are disrupting the sleep industry. The three Urban Loft offerings will be spotlighted at the Fall High Point Market. Hybrid Black sits at the top end of the Ur-
ban Loft collection with queen mattresses priced to retail from $899 to $1,199. Craft- ed with a robust 1,272-coil count of six-inch encased micro coil spring unit, this mattress provides a supportive combination of en- cased coils, memory foam and latex. The 14-inch model boasts a layer of gel-infused
memory foam and a layer of latex foam atop the coil base. Each mattress is dressed in a quilted, upscale knit cover for a luxurious look and feel.
Hybrid Blue, the mid-tier segment of Urban
Loft, features a 768-encased coil spring unit offering a cushioned, firm feel. Dressed in crisp white with cool blue highlights, queen mattress- es are priced to retail from $799 to $999. The Specialty line is part of Classic Brands’ growing bed-in-a-box selection. Available in visco or latex, queen mattresses are priced at $499 to $699 retail and offer an accessible product for the omni-channel approach many retailers are considering. “Our Urban Loft mattresses feature all the same elements of competitive price and convenience found online, paired with impressive quality. Our retail partners strategizing to compete effectively and
cater to new customer expectations will find multiple size, style, and price options in this product line,” said Michael Zippelli, President and CEO of Classic Brands. “The mattresses are the perfect fit for retailers in search of a total, easy-to-implement mer- chandising story.” Visit
classicmattress.com
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