Mattress Therapedic Showcases Two New Product Lines at High Point Market
By Brooke S. Pisarsky Therapedic is planning to generate hard numbers from Bravura and Agility, two of its innovative new sleep systems that were soft- launched earlier in the year and will be officially released at the upcoming High Point Market. “We’ve learned that our best strategy is to preview our new sleep systems before the full launch in order to solicit input from directional retailers,” said Gerry Borreggine, Therapedic President and CEO. “In each instance, we’ve experienced a good-to-great story. With the insights and input from our retailers, we’ve taken what already were amazing sleep sys- tems and make them even better.” Dubbed “The Sound of Sleep,” the Bravura line is a four-model memory foam and latex collection inspired by classic rock. Following its
soft-launch at the summer market, retailer input resulted in the company tweaking small cos- metic issues. “Overall, retailers loved the covers and loved the premise and positioning of the line,” Borreggine noted. Each innovative Bravura sleep system is named after iconic albums: Silk Degrees, Sticky Fingers, Rubber Soul and Pet Sounds. The spe- cialty line-up is now available in a 10” model, two 11” models and a 13” model with retail prices for queen configurations ranging from $1,299 to $3,999. All four models feature cop- per-infused top layers of either memory foam or latex. Studies have shown numerous bene- ficial properties of copper, including: anti-ag- ing capabilities, encouraging brain stimulation during sleep, being naturally anti-inflammatory and non-allergenic and improving circulation by increasing and promoting circulatory function. Pointing to Agility by Therapedic as anoth-
er example, Borreggine confirmed that, thanks to focused input from key customers, “Agility is now an essentially redirected line.” The bed-in- a-box program now boasts enhanced specifi- cations, including what Borreggine referred to as “beefed-up” visco and brand new covers that recover much faster once taken out of the pack-
aging. Though the line features multiple layers of different foams, what makes these products unique is the fact that they also feature a layer of micro-coils encased in a supple, mesh-fabric that assists in the folding and compression of the product. Additionally, micro-coils offer en- hanced support and provide a more agile sleep surface than most of the current products on the market.
Designed as a performance product, Agility is available with or without a knockdown foun- dation and can ship either directly to the retailer or to the consumer. Available now, the mat- tresses carry suggested retails ranging from $999 to $1,199. Therapedic will also show retailers three models of its Tommy Bahama “super hybrid” line at market, including the Barbados, Grand Cayman and Nevis. These sleep systems fea- ture a Leggett & Platt Combi-Quantum edge pocketed coil, which offers a unique edge-to- edge support. The line also features the com- pany’s new Visco Floating Foam for exception- al comfort. Suggested retails for queen-sized Tommy Bahama “super hybrid” mattresses range from $1,699 to $2,499. Visit
therapedic.com
Kingsdown Delivers Timeless Elegance With New Vintage Collection By Gretchen Kast
Kingsdown is further solidifying its luxury po- sitioning with the Vintage Collection, a new five-model lineup making its debut at the Fall High Point Market. The Vintage line combines modern sleep science with high quality mate- rials and detailing which are hallmarks of the Kingsdown brand. Handcrafted with unparal- leled attention to detail from the design phase through construction, each mattress in the Vintage Collection exudes ageless quality. “The Kingsdown brand is focused on craft- ing mattresses that offer timeless luxury and exquisite comfort,” said Frank Hood, Kings- down president and CEO. “Our Vintage line-
20 Sleep Retailer / Fall 2016
up provides an immense amount of opulence for a decadent night’s sleep with a fantastic construction story using our new Kingsdown styling. The collection solidifies our position with retailers and consumers as the leading luxury mattress resource.” Available in 13-inch, 15-inch and 16-
inch profiles, mattresses in the Vintage Col- lection are handcrafted with unparalleled attention to detail from the design process through construction. Each of the beds feature inverted luxury seams, hand-tuft- ing and the iconic Kingsdown crown em- broidered in the ticking. With sumptuous quilting made with combinations of silk,
cashmere, New Zealand Joma wool, cotton and gel fibers, the collection offers a cool- er, drier sleep. The cover dresses a foun- dation constructed with tri-zone wrapped coils, plush and firm foams and latex. The Kingsdown Vintage Collection ranges in re- tail price from $1,699 to $3,999 in queen. “Designed to deliver impeccable comfort,
our Vintage beds solidfy our market position as a leading luxury mattress manufacturer,” said Kevin Damewood, executive vice presi- dent of sales and marketing for Kingsdown. “We have crafted an elegant product with high-quality materials.” Visit
Kingsdown.com
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