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Autumn 2016


Lalique. The glassmaker’s contribution to the event was huge, including his own display that showcased his unique lost-wax creations and a six-foot-high vase, an illuminated glass ceiling for the Sèvres Pavilion and the focal structure of the exhibition park: a 50-foot- high illuminated glass fountain.


International exhibitors impressed as well. The


most forward-looking pavilion was by Swiss-born architect Le Corbusier who designed an apartment from steel, glass and concrete, which today would be instantly recognised as modernist. While the British pavilion was considered somewhat lacklustre and the Americans didn’t take part at all, there was no escaping the new design aesthetic, and both countries took the look forwards in their own ways in the years to come. ‘The French had taken art deco to its apotheosis by


1925,’ says Knowles. ‘The style was art nouveau for- malised with object elements and violent colour de- rived from the costumes of the Ballet Russe. Motifs were sunbursts, chevrons and zig zags, all paying lip- service to Cubism.’


Decoration for its own sake


went out of the window. From then on it was all about form and function.


‘But from the late 1920s and through the 1930s, there was a new approach affecting all walks of life and manner of objects. Art Moderne came from aeronau- tics, applying aviation design to trains, cars, diners and consumer goods. It was the age where land-speed re- cords were broken and the Blue Riband was awarded for the fastest crossing of the Atlantic. Decoration for its own sake went out of the window. From then on it was all about form and function.’ In 1929, the Chrysler building went up in New York with its Egyptian revival foyer – a look embraced by art deco designers after the 1922 discovery of Tut- ankhamun’s tomb, and used in the interior of many public buildings. The Empire State Building followed it in 1930 while, during that decade, America’s new consumer goods market began to pump out all man- ner of sleek, streamlined products from refrigerators to vacuum cleaners, clocks, furniture, telephones, cars and radios. It was the same story across the pond. In Britain, new buildings like the BBC’s Broadcasting House and the Daily Express Building, both in London, celebrat- ed the art deco style, along with hotels like the Mid- land in Morecambe. Art deco department stores and cinemas sprang up. The Odeon chain, which opened its first picture house in Birmingham in 1928, became famous for its art deco venues pioneered by architect Harry Weedon.


Deco at home


The look also found its way into the home in furniture, glasswares, ceramics and bronze figurines of fashion- able ladies with their bobbed hair, cloche hats, shim- my dresses and sometimes a sleek greyhound (the Deco dog of choice). ‘It was very influenced by Holly- wood,’ says Knowles. ‘America was having a profound effect on Western culture at the time through the music of Cole Porter and Gershwin, dances like the Charleston, Gatsby fashions and especially through the silver screen.’ Work of the big name furniture designers of the pe- riod, be they the French classicists like Ruhlmann and Sue et Mare or modernists like Le Corbusier and Ei- leen Gray, is these days found in museum collections and at the occasional top-end auction, with a price to match. But for those who crave a piece for their home, there was stylish well-crafted art deco furniture com- ing out of Britain, which is just as popular today. For Jeroen Markies, a specialist art deco furniture dealer and LAPADA member, the British designs have just as much appeal than those from the continent: ‘English furniture is very simple and not quite so severe. Al- though it’s very deco in appeal, the lines aren’t quite so harsh.’ An iconic example of this can be seen in the highly desirable creations of the Epstein Brothers, who were working out of London at the time – the curved edges of the cloud suite are typically English; there was nothing like them in contemporary French furniture design. The traditional English furniture company War- ing and Gillow also embraced art deco, appointing French designer Serge Chermayeff to head up its Modern Art Studio in 1930. This was the same Cher- mayeff who worked with Erich Mendelsohn to design one of Britain’s most celebrated art deco buildings, the De La Warr Pavilion in Bexhill.


British furniture of the period tends to use medium to light woods, such as walnut and maple, and features geometric shapes, straight lines or distinctive curves – including that ‘cloud’ shape seen in Epstein’s furni- ture. Restored versions of these cloud suites are much in demand, especially those with the wrap-around walnut back, which Jeroen Markies sells from his East Sussex shop for anything between £10,000 – £15,000. ‘Often they are very well made – generally they are burr walnut veneers over mahogany, which gives extra weight and quality,’ Markies reveals. Cocktail bars are also hot property, and can go for


anything up to £8,000. ‘The prices have probably doubled in the last five or six years,’ Markies says, ‘There’s a broader market for art deco now than there used to be. People of many different ages are inter- ested – those in their thirties and forties are buying it along with those in their fifties and sixties.’ But there are still good deals to be found if you know what to look for: ‘The things that are fantastic value for money are art deco dressing tables,’ Markies reveals. ‘They are still running at between £1,000-£1,500. You couldn’t make one for that money.’


17


All That Jazz


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