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”We need to save the Arctic. Not because of the polar bear, and not because it is the most beautiful place in the world, but because our very survival depends on it.” Lewis Gordon Pugh.
Lewis Pugh says: „By establishing the Hurtig ruten Foundation, the company seeks to enhance awareness and contribute funds, knowledge and years of experience to protect the vulnerable nature and unique culture of these polar areas.
Hurtigruten wants to offer travel with meaning. By having guests, staff, partners and Hurtig ruten friends from around the world joining forces, they aim to ensure that future guests can have
the same unique experiences in these areas as the guests of today.
‚Dugnad‘ is a unique Norwegian word which means working together voluntarily for the good of the community because individuals feel that it’s important. This is exactly what the polar re- gions need, a good dugnad. I feel confident that through this foundation we can achieve great results and make a real difference.“
Lewis Gordon Pugh and CEO Hurtigruten Daniel Skjeldam