Nicole Fende
ularly with pricing, is look at what competi- tors in the area are charging and do the same thing or something similar,” Fende says,
adding
that most small business owners don’t take into account important factors like education and training, whether the business they’re copying is actually turning a healthy profit, or whether sim- ilar pricing will pigeonhole them into a perceived level of ability or quality. “You don’t want to be a knockoff, you want to be the real deal,” says Fende. “If you are the copycat you’ll never be the leader in your market, in your pro- fession, or even on your street, because everyone will say you’re just like the next person.” One of Fende’s most satisfying job perks is hearing she helped lift a weight off her client’s shoulders. Money and numbers can be intimidating, which is exactly what TNW aims to over- come. “You don’t need to be afraid or ashamed, you can do the numbers and achieve your goals,” Fende says. “I’m dead serious about making money, but I’m also dead serious about helping people realize their own value and having fun while we do it.”
Location: 3800 American Blvd., Ste. 1500, Bloomington. Visit TheNumbers
Whisperer.com to set up your free 30-minute consult with Nicole, learn how to book Nicole as a speaker for your next event or explore the online learning opportunities. Nicole Fende’s book How to be a Finance Rock Star: The Small Business Owner’s Ticket to Multi-Platinum Profits can be purchased online at
Amazon.com. See ad, page 24.
Michelle Hamburger is a freelance writer and can be reached at Michelle@
NAtwincities.com.
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natural awakenings September 2015 15
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