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News New name for volunteer group

MEMBERS of Voluntary Action Maidstone voted overwhelmingly for the charity to change its name to Involve Kent. At an extraordinary general meeting 29 votes, supplemented by 24 proxies, were registered to pass the motion. Just one person, by proxy, voted against. The organisation now has its

third name since it was formed in 1975 as Maidstone Voluntary Bu- reau. It became Voluntary Action Maidstone eight years ago. Involve chief executive Charlotte Osborn-Forde told the meeting that the decision followed a two-year review into how best to market the charity. She said: “Funding cuts and austerity measures have long been on our minds, yet our funds have grown in recent years, butwe can't assume it will stay the same. “Funderswant us to cover larger

Charlotte Osborn-Forde and Trevor Jones with the charity's new logo

areas so they can get better economies of scale. For example, one of our closest partners is the West Kent Clinical Commissioning Group, which is one of the largest CCGs in the country, covering four divisions in Kent.” Involve Kent will retain its main

focus on Maidstone, but will con- tinue to provide voluntary services elsewhere in Kent. The falls pre-

vention project already operates in East Kent and will soon cover Dart- ford and Gravesham; the Maid- stone and Malling Carers project will additionally cover Medway. Advertising agencyWe Are Tan- gerine, based in College Road, Maidstone came up with the name Involve and produced the logo, in which the “vol” part of the word will be a different colour to high- light the charity's voluntary focus. On the logo is a smaller word on

the bottom right directly beneath, which could be used to localise an area or service, so meaning that the word Maidstone could still remain on relevant branding materials. Mrs Osborn-Forde added: “This

new name will help people throughout Kent know the service is in their area. However, our focus will remain on Maidstone and we are based here.”

Rainbow fun run to raise funds for hospice

THE Rainbow 5K fun run is back – and it is better and more colourful than ever. This family event in Mote Park, Maidstone on September 27 prom- ises lots of fun and laughter once

the paint starts flying. Runners will be showered with powdered paints as they make their way along the course to the finish line. With music and a chance to party everyone iswelcome at this festival

which will raisemoney for theAyles- ford-based Heart of Kent Hospice. To book the run and for informa-

tion on entry prices, go to or call the fundrais- ing team on 01622 790195.

Involve board chairman Trevor

Jones said that the standardised logo would save time and money. When asked by a member of the audience if the name could put off existing clients, he pointed out that he was on the project board which helped deliver the ill-fated £2m re- naming of Royal Mail to Consignia in 2001, which changed back to its original name just 15 months later. “I have a good idea about these things,” he said. “We have asked everyone we know whether they have a problem and there were only two objections.” Involve's services have expanded

so much in recent years that its turnover is now more than £1m, meaning it is a registered company aswell as a charity. The leadership, board, charity structure and projects will not be affected by the name change.

Rugby cup tour RUGBY fans will be able to view theWebb Ellis Cup in Maidstone. Rugby’s greatest prize will visit County Hall on Thursday, Septem- ber 3 as part of a national tour, be- fore arriving at Twickenham stadium on September 18 ahead of the World Cup opening ceremony.

Malling August 2015


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