The Wall of Death is part of Dreamland’s schedule of pop-up entertainment
THE PLEASURE PARK HAS A FUNFAIR FEEL AND A BEACH-INSPIRED MOTIF, WITH PLENTY OF NICE DETAILS AND QUIRKY SIGNS AND RIDE THEMING
The new branding is very strong, communicated through the website, social media, the park’s map and leafl ets, the uniforms, billboard posters and signage. However, some of the punch is lost in Dreamland itself. Something was lacking in the overall effect, which failed to connect the different aspects of the experience. There were also areas where construction was ongoing. It’s a work in progress, and needs more time to establish itself. However, Dreamland is almost 100 years old – a little more time isn’t too much to ask and many early visitors will be happy to be supporting its future success.
STAFF
The staff – young and old – were friendly, outgoing and willing to chat about the park.
WHAT’S THE SCORE?
Toilets Staff
Cleanliness
6/10 8/10 8/10
Experience 6/10 Value for money Overall experience
7/10 7/10
©CYBERTREK 2015 AM 3 2015 RETAIL
Dreamland Emporium boasts an array of interesting merchandise. Souvenirs are inspired by the British seaside and Hemingway Studio’s Dreamland branding. One creative range of products has been upcycled from salvaged wood from the Scenic Railway. The line includes brooches, keyrings, clocks, signs and purses, at prices from £5 to £100 ($8 to $156, €7 to €141). Profi ts from sales go back into community projects at Dreamland.
FOOD AND BEVERAGE Shack-style outlets serve a variety of meals in a food court with shaded tables. Choose from fi sh and chips, Thai noodles, burgers and fresh seafood the traditional way: cockles, mussels, whelks, jellied eels and crab claws (£2.50 ($4, €3.50)). We ate cod and chips and vegetarian noodles (about £6 ($9, €8)), which were a good standard.
SUMMARY In a world of big brands and global IPs, Dreamland offers something different. It has its own story and characters and the seeds of its modernised identity should quickly mature into a unique and memorable attraction offering.
If the next phases of the development of the complex – which include a cinema and ballroom – continue unhindered, Dreamland should recapture the glory of its past years. Dreamland should also contribute to the regeneration of Margate, a town that’s struggled in recent times, but is re-establishing itself as a destination. Dreamland hires people locally and runs community initiatives. Success would be further proof that good attractions can bring huge benefi ts to their communities. ●
RIGHT TO REPLY Eddie Kemsley, CEO Dreamland
“I’m pleased to say that all rides at Dreamland other than the Scenic Railway are now running. Plus, we have a packed summer programme of events and activities. For families we have the Octopus’s Garden FEC, our roller disco, Big Fish Little Fish family raves and Chaplin’s Circus. For adults, there’s Private Widdle’s cabaret, Club Fromage and more. There are many reasons to visit us this summer.”
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PHOTO: PAUL WEBB
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