PROMOTIONAL FEATURE
EAS show fl oor
Swedish Sensations T 84
The Euro Attractions Show, which kicks off on 6 October in Gothenburg, is set to wow attendees with its perfect location and a dose of Swedish star power
he Euro Attractions Show (EAS) will be sprinkled with stardust this October as one of Sweden’s most famous musicians is scheduled to give the keynote speech. Furthermore, it will be
the very fi rst integrated show, taking place in a
unique location surrounded by world-class attractions. The event will centre around the Swedish Exhibition and Congress Centre, right next to Liseberg theme park and a stone’s throw from Universeum Science Centre in the heart of Gothenburg. Many of the educational sessions and networking events will be held at Liseberg, offering industry professionals a special experience within an operating amusement park.
EAS 2015
Location: Swedish Exhibition & Congress Centre, Liseberg, Gothenburg, Sweden Dates: 6-8 October 2015 Who’s there: 425 exhibitors and more than 10,000 attendees What’s on: 20 hours of educational sessions and tours Tickets: $65 for members and $85 for non-members
attractionsmanagement.com
ABBA frontman Björn Ulvaeus will be speaking at the Leadership Breakfast, a popular networking event. The former pop star is expected to reveal the secrets of the success of the ABBA brand and how it became an IP in its own right. As always, EAS is offering a smörgåsbord of seminars and educational opportunities. There’ll be more on the schedule than ever before as well as two new formats. The fi rst is the conference tracks, covering government relations and safety on 6 October and theming, storytelling and design on 7 October. The second new format is Lunch and Learn, hands-on sessions at Liseberg, over a hot lunch. EAS will offer a holistic, varied programme of seminars, including topics like HR, marketing, leadership and profi t generation.
The fi rst Euro Attractions Show fully integrated with a major theme park
Register now
Registration is open for EAS 2015 from 6-8 October 2015 at the Swedish Exhibition and Congress Centre next to Liseberg theme park. Attendees receive evening access to Liseberg when they register. Use the code PROMO when you register before 31 August to save €20.
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www.iaapa.org/EAS AM 3 2015 ©CYBERTREK 2015
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