Develop Culture within Your transportation CompanY


By Joel McGinley


A


ny logistics company can sell transportation services, but what differentiates you from everyone else in the industry is your company


culture. A strong culture can be a strong branding tool, and it is a good way to guide your employees at decision- making crossroads, generally making your workplace more satisfying and productive.


The development of culture starts with the values that your organization holds dear and exhibits on a daily basis. These values may, or may not (often the case), be the ones that are hanging on the wall in your office. Getting alignment on your desired values and your actual values is the first step in developing a quality culture.


Every transportation company has a culture. Some are more positive than others. Schools and religious organizations have fairly positive and stimulating cultures. Even gangs have cultures that, while positive to their members, are generally considered by the rest of society as negative.


Your company has a culture too. Is it positive or negative? Before getting into that, perhaps it's appropriate to define just what a corporate culture is. My preferred definition is: the style and actions in which your values become apparent to your employees and customers.


Culture influences the way your employees think and how they work. Culture helps define those things that are acceptable in the


(continued on page 9) 5


BROKERS


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44