Take a Closer Look at These LoadMaster Reports
H
ere are some of the ways you might want to make use of some of the standard reports in
LoadMaster:
• Lane Analysis—Lane Analysis gives you all kinds of ways to see what is happening in your business. You can click on one of the chart’s column headings and the colors of the states in the map change to reflect that category. You can configure the chart by state in, state out, revenue, orders, and more. You can then click on a column heading and see which state is first and last for all of these categories. You might see that one destination is 0.4% of your business. What are you doing going there? Are you making money doing that?
• Daily Revenue—In this report’s rawest form, you can run it for a single date or a range of dates. Everything is broken out by load count and linehaul. You can easily view linehaul revenue, accessorials (including fuel surcharge), loaded miles, and more. You generally want to look at this every day. It gives you the loads that have been put in progress at that moment—real- time data. So if you start running this at 6:00, 7:00, 8:00, 9:00 a.m., or any hour, you’ll see everything that’s going on at that time.
40 THE ABILITY TO DO MORE
• Order Revenue Analysis—This is the daily revenue report on steroids. From this report you can quickly access a pie chart of your orders. Maybe you decided a couple of years ago that you need to compete in the intermodal market and the pie chart shows that over the last year intermodal accounted for less than 2% of your business, only a narrow sliver of the pie. Is your money well spent in this way? You can also create bar charts from the Order Revenue Analysis screen that show miles and revenue. Manipulate the date ranges, the destinations, the customers, the commodities and more to see how your business is performing from all of these angles.
• Idle Trailer—The summary mode of this report shows how many trailers have been idle and the average number of days they’ve been sitting somewhere. Go into detail mode and you’ll see a long list that indicates when each trailer arrived, how long it’s been there, who the driver was, and where the trailer was dropped. You can sort as needed to look at it by company division, date range, or location.
• Customer History—
First look at the 50,000-foot view, which shows load count, freight revenue, fuel surcharge, remaining charges, and totals. Then start playing around. Look at how one date range compares to another. See how you’re doing on loads for this month. See if there are periodic rhythms with this customer. Are you getting more freight from them this year or less?
• Top Customer—Who are your top ten customers and how much of your business is coming from each of them? How do your top three customers compare in terms of load count, rate per mile, fuel surcharge, and total revenue?
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