MILAN EXPO MILAN EXPO 2015 M
ilan Expo 2015 kicked off on 1 May, with a lavish open- ing ceremony that featured a performance by Andrea Bocelli and a video link with the Pope. It’s a huge event, featuring 145 participating countries and expecting
around 20 million visitors over the course of its six month run. The theme for this year’s expo is Feeding the Planet, Energy for Life, and it aims to explore issues around agricul- ture, sustainable development and energy conservation, with participating countries showcasing their solutions. The road to opening certainly hasn’t been smooth, with problems including cost over- runs, accusations of corruption, construction delays and violent anti-globalisation protests. While critics of the Expo have accused it of being wasteful (masterplanner Jacques Herzog recently branded it a vanity fair), its supporters say it will help raise awareness of the vital issues of food scarcity, global hunger,
It’s had its share of problems, but Milan Expo 2015 is now well underway. Alice Davis and Magali Robathan take a look around and speak to some of the pavilion designers
climate change and population growth, and will leave a positive legacy. It is also set to boost Italy’s economy
– Italy’s Chamber of Commerce and the University Bocconi in Milan have estimated that the expo is worth an extra E10bn ($11bn, £7.3bn) to the Italian economy and E5bn to the tourism sector. Public investment in the Expo is E1.3bn; according to the organisers, operating costs of E800m are balanced with
E800m in revenues received from sponsors, ticket sales and merchandise. As for the architecture, there are a whole range of varied and innovative designs on show, with pavilion designers including Daniel Libeskind (Vanke pavilion), Foster + Partners (UAE pavilion) and Herzog & de Meuron (Slow Food Pavilion).
The Expo content has been divided into two formats: experiences and focuses. Experiences are aimed at people looking for fun and entertainment, while the focuses are in-depth analyses of the challenges of feeding the planet. Experiences include the Supermarket of the Future, showing how food might one day be produced and consumed, the food on site and live entertainment includ- ing Cirque du Soleil and music concerts. The ‘focuses’ meanwhile, are divided into three topics, each with a programme of debates, talks and conferences. The second focus looks at food groups and agricultural zones and the third looks at special projects such as the UN’s Blue Spoon against Hunger installation.
Piero Galli
General manager Milan Expo’s Event Management division
How did you decide on the theme for the Expo?
Expo Milano 2015 provides an opportunity to refl ect upon, and seek solutions to, the contradictions of our world. On the one hand, there are the hungry and, on the other, there are those who die from ailments linked to poor nutrition or too much food. In addition, about 1.3bn tons of foods are wasted every year. For these reasons, we need to make conscious political choices, develop sustainable lifestyles, and use the best technology to create a balance between the availability and the consumption of resources.
Foster to Daniel Libeskind and Michele De Lucchi. The number of self-built national pavilions – 53 – is a record in the history of universal exhibitions.
What is the role of architecture at the Expo? The exhibition site was designed by internationally renowned architects Stefano Boeri, Ricky Burdett and Jacques Herzog. Eco-friendly and recyclable national pavilions and thematic areas were designed by the world’s foremost architects — from Norman
How will this Expo stand out? Expo Milano 2015 is all about innovations. For the fi rst time in its centuries-old history, the Expo won’t simply be an exhibition of human progress, but the opportunity to promote discussion and cooperation between nations, organisations and businesses to develop joint strategies to improve the quality of life and support the environment. One of the brightest examples of innovations introduced by Expo Milano 2015 is the concept of clusters. Clusters represent shared exhibition areas dedicated to countries that – for various reasons – do not have their own pavilion. They are located throughout the site and allow the countries to represent their food history, culture and traditions.
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CLADmag 2015 ISSUE 2
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