LIGHTING AND SOUND INTERVIEW
A design for the Nature theme apartment. There will be three design themes for the interior décor – Bulle, Nature and Clan
The market research shows Villages Nature presents an
opportunity for people who would probably not have come for Disneyland Paris alone, especially from the UK and Germany
A second metaphor is the geothermal energy, embodied in the AquaLagoon.” “It’s a great story and a genuine
approach in the way it’s iterated,” Cocquet says. “Rohde and Huau designed the story and then we went to architects like Ferrier, de Segonzac and de Gastines and asked them to contribute their signature to the story. The hanging gardens and the AquaLagoon are going to be incredible pieces of architecture in their own right.”
NEW CLIENTELE Disneyland Paris, which received 14.2 million visitors in 2014, has high hotel occupancy rates – and that’s a major contributing factor in the Villages Nature investment. The parks’ hotels registered occupancy rates of 84 per cent, 79 per cent and 75 per cent from 2012 to 2014 respectively – the fall this year, Euro
26
Disney says, is explained by the renova- tion works at the Newport Bay Club hotel. Disneyland Paris remains Europe’s
most visited tourist attraction and, the argument goes that a strong new offering in 2016 will attract both returning and new customers. In the business model, a four- day stay at Villages Nature is expected to yield at least one day at the theme parks. Euro Disney is eyeing a new customer
base. It hopes to attract a different type of visitor to Disneyland Paris: one who might not normally plan to visit a theme park, families who want to be close to nature and enjoy the outdoors, who like to self-cater on their holidays. They’re likely to build their own itineraries, ones that include a wide range of activities. Cocquet, who’s been with Euro Disney since 1989, is confident Villages Nature provides the perfect base.
Read Attractions Management online
attractionsmanagement.com/digital “In the Île-de-France region, there’s so
far no way of combining the cultural aspect of Paris and the imagination aspect of Disneyland Paris. You can stay in a hotel or an urban residence, but you can’t combine that with relaxation and discovery. Villages Nature will change that,” he says. “Those who want to be immersed in Disney will continue to stay in the on-site hotels because there’s a seamless experience between the hotels and parks. “But those who want an extended stay and a bit of diversity will stay at Villages Nature. The market research shows Villages Nature presents an opportunity for people who would probably not have come for Disneyland Paris alone, especially from the UK and Germany. However, because of the vacation component of Villages Nature, they will come: it will attract a new clientele.” l
AM 1 2015 ©Cybertrek 2015
PHOTO: © SPARCSTUDIO
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104