Follow us on Twitter @TheNeg
Through the keyhole
A
fter 40 years in business and a corporate image created 15 years ago, Finders Keepers, a family run business with seven branches in
Oxfordshire, decided it was time for a change. A big change. Interestingly, they came up with their very striking new branding through a series of internal brain storming sessions, rather than bringing in rebranding consultants, before fi nally bringing their vision to reality. “Most corporate identities evolve,” explains Dan Channer, Commercial Director. “We considered that but decided to be bold and opt for something completely diff erent. It was not just the logo that changed but our entire approach to brand identity. Why just have one corporate colour? Finders Keepers appeals to
“We appeal to a wide audience.
We’re adaptable so
we felt our branding should refl ect that.”
a wide audience and we have diff erent divisions to cater to a wide variety of needs. Why not make things more interesting and use four diff erent colours, using them interchangeably on boards, our cars and signage? We’re not just one thing to one type of person; we’re adaptable so we felt our
Finders Keepers found
four colours and many ways of using them!
TheBusiness
● Managing off ers. ● Section 21 Notices. ● Duty of care. ● Market Statistics. ● The art of PR.
Each month, we look at one reader’s offi ce design. This month we are in Oxfordshire.
branding should refl ect that.” The result was a fresh approach that is a
complete departure from the previous brand identity. Echoing some of the ideas generated from the internal workshops, a leaf motif emphasises the fi rm’s rural roots while a heart – a controversial inclusion – refl ects the company’s commitment to its clients. Finally, a 60 second fi lm (
www.fi nders.co.uk/ fi lm) was produced and posted on YouTube to announce the new branding. “We won The Sunday Times Award for Best
Innovation in 2011,” continues Channer, “So we felt we could harness that inventiveness to rebrand ourselves for a fraction of the cost large companies commit to such exercises. We have been delighted with the results and hope our clients are, too.” ●
www.the-negotiator.co.uk
TheNegotiator ● April 2012 ● 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44