MARKETING
attract attention. Although this means that fewer property details are in the window, it encourages public in and the staff to actively communicate with them. The latest technology is very exciting and
involves the use of LED light panels that sit behind the individual property details and illuminate them entirely. These can be mounted to acrylic panels with the effect that light travels through the acrylic and lights the edges. We have seen these mainly suspended on cables, but MPL is leading the way in producing bespoke freestanding units that look fantastic and are brighter than any other type of display product. The emergence of digital signage and
display solutions has enabled agencies to communicate easily with potential house buyers and sellers, via high brightness window displays. These new solutions also allow agents to display high quality images of properties, particularly out-of-hours, with the ability to easily change the display to present new properties. Nothing enhances a high street agency’s image more than high quality signage. You have to stand out from the rest! There are many different technologies
for internal and external signage depending on budget, such as traditional signwriting, built up individual text and internally illuminated light boxes. Even if your agency is occupying a building in a conservation area or a listing building, there are ways of making your presence known.
The latest technology is really very exciting, using LED panels to illuminate entire property details.’
Whilst concentrating on external signs
to create the right image to attract customers, agents sometimes forget the advantages that internal signage offers. Whether used for advertising, directions or general information, good branded displays help your customers find what they need when they need it. Displays and signage are a relatively
Shopfronts old and new, all can be enhanced in keeping with their style.
inexpensive way to improve the presence of the agency on the high street and to create stronger brand awareness, without the expense of a complete refurbishment. There is also minimal disruption to the office as most displays and signage jobs can be carried out in a day, it’s an effective way to update the image of the business. Customers are becoming more image/
brand conscious and increasingly busy so it’s vital to grab their attention quickly as they walk pass or drive by – good lighting, signage and displays will do this.
Mike Simons is Joint Partner at MPL Interiors.
www.mplinteriors.com
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PROPERTYdrum MAY 2011 41
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