Glasgow Business . 43
www.glasgowchamberofcommerce.com
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”Events that benefit clients do not have to involve blatant marketing techniques – the results can come more from reinforcing client relations”
At the Glynhill Hotel and Leisure Club on
the outskirts of Glasgow, clients are combining the use of the integrated conference facilities with the extensive leisure facilities. “We understand that no two events are
identical, and this is why we tailor our packages to suit clients’ specific requirements,” says Ross McLauchlan, Marketing Co-ordinator at the Glynhill Hotel and Leisure Club. “Our dedicated conference managers will
assist in every way possible from the initial enquiry stage, right through to the event itself. Te Glynhill prides itself on this service and atention to detail which has propelled the hotel to become one of Scotland’s foremost conference venues.” Te Citizens Teatre has long been one
of Glasgow’s best-loved cultural institutions, and its Victorian auditorium and bold productions provide the perfect venue for entertaining clients and staff. “We offer a range of
sponsorship options, from an entire season to individual performances,” says Gillian Firth, Director of Development at the Citizens Teatre. “Benefits include pre and post show
receptions, the best seats in the house and the opportunity to meet members of the cast and creative team aſter the show. “In addition, the broad programme of
work delivered by our Learning Team offers businesses the opportunity to become involved in a range of community projects.” While more companies want to see ROI on
their hospitality spend by ensuring that their key messages are delivered, events that benefit clients and could potentially boost business do not have to involve blatant marketing techniques – the results can come more from reinforcing client relations rather than serving up your company on a plate. Whatever you choose to do, corporate
hospitality is now being seen as another useful tool to promote the company.
” The range of events being considered for corporate hospitality has broadened to now include anything and everything from cultural events to spa treatments”
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