THE GREEN OGRE IN ALL OF US
We asked Jonathan Linn, head of location- based entertainment at DreamWorks Animation, what’s happening behind the scenes of the upcoming Far Far Away Adventure
What’s most exciting about the Shrek-themed attraction? We are very excited as this is the fi rst attraction of its kind for our glob- ally beloved Shrek franchise. Fans and guests will have the chance to interact with many of their favourite characters in a unique and exciting way, including custom animation, special effects, a 4D experience and live entertainers.
What makes the Shrek franchise translate well into a global attraction? Shrek is an international brand and there really is a little bit of the green ogre in all of us. People respond to him as he is an unlikely hero who feels like a dear friend.
ISSUE 4 2014 © cybertrek 2014
What are the biggest challenges to creating an authentic Shrek world? One of the exciting challenges of the pro- ject is how we will immerse the guests fully into the experience. Attention to detail is also crucial in bringing Shrek’s animated world into ours.
How closely are DreamWorks’ designers working with Merlin on the attractions? Merlin’s and DreamWorks’ creative teams have been collaborating for the last year to design the most innovative, adventure-packed and fun-fi lled attrac- tion. In fact, the DreamWorks creative team is led by the actual fi lm makers who brought Shrek to the big screen. They have been working very closely with Merlin’s creative teams to bring the ani- mated land of Far Far Away to life for fans and guests around the world.
Can you provide a brief overview of the planning and design process? DreamWorks and Merlin are working to provide a fully immersive experience com- bining animation, special effects and live entertainers. We’re delighted to be work- ing with Merlin, a global leader in creating unique, memorable and rewarding visitor experiences around iconic brands.
Can you give us some clues about the content? We don’t want to tease you with a spoiler alert right off the bat! Rest assured that fans and guests
will fi nd the same great level of com- edy and attention to detail in the attraction as in all of our Shrek fi lms.
Read Leisure Management online
leisuremanagement.co.uk/digital 57
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