Team RWB is organised into local ‘chapters’. Activities are arranged that are designed to bring veterans and local communities together
Iron Tribe Fitness operates by the philosophy that fitness has a greater purpose, and its gyms are a platform to help others
A purpose beyond fitness Forrest Walden founded Iron Tribe Fitness, and from the outset believed the organisation possessed the ability to achieve more than merely trans- forming the lives of its own ‘athletes’. It operates by the philosophy that fit- ness has a greater purpose, and its gyms are a platform to help others. “Yes, it’s to teach healthy lifestyles.
Yes, it’s to be a leader in results- based fitness. Yes, it’s to encourage fellowship within our tribe and global community. But it goes beyond that. It’s to make a real, tangible difference in the lives of the downtrodden, by partnering with local and global chari- ties. Our venue to do this, of course, is Iron Tribe Fitness. Together we can touch those lives,” Walden says.
Two school friends re-unite Jim Cavale joined Iron Tribe Fitness in 2010 as chief operating officer and is a lifelong friend of Mike Erwin, the
ISSUE 4 2014 © cybertrek 2014 IN A NUTSHELL
Project by: Iron Tribe Fitness (Alabama, US) Website:
www.irontribefitness.com Project status:
Ongoing and long-term Charity supported: Team RWB Impact: National Gymtopia keywords: Education, Health & Wellbeing
founder of Team RWB. The two organi- sations began discussing whether they could form a collaboration and quickly realised that they were a perfect fit. In 2011, they kickstarted their part-
nership with Iron Tribe creating an event called Workout For Warriors, dedicated to military personnel, past,
present and future. This involves Iron Tribe Fitness athletes coming together to complete military-style exercises in 11-minute stints, representing the 11 November Veterans Day. The inaugural 2011 Workout For
Warriors raised US$30,000 for Team RWB. This event is now repeated annually, taking place every 11 November, as well as on Memorial Day (the last Monday in May) across all Iron Tribe Fitness gyms.
Workout for Warriors As Iron Tribe Fitness grows, so does Workout for Warriors. With 33 gyms now open, approximately US$150,000 has so far been raised to support the work of Team RWB. However, Iron Tribe Fitness wants the idea to spread, and so Workout for Warriors is now run by other American gyms (under a revised name: Workout of the Day with Warriors), thereby raising more funds for Team Red, White & Blue.
Read Leisure Management online
leisuremanagement.co.uk/digital 43
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