Corporate AV
them review the available op- tions and make informed buy- ing decisions based on their specific criteria. We assist partners and their end cus- tomers with product demon- strations at our Reading As- sessment Centre to see and test the latest, innovative large format display, video wall and LED technologies side by side.”
“The choice of technology can say a lot about how an
vestment to ensure their dis- play satisfies expectations.” If this market interests you, and it most certainly should, be prepared to put away your standard sales playbook – creating the visual expression of what a company actually is will be about more than ROI, TCO and even price. Purchase decisions will almost always be an emotive choice and so be prepared to run out the superlatives and those all so important ‘soft benefits’. If this isn’t your style, work with a creative partner to develop
Case study: Bevis Marks
NEC Display Solutions has supplied the technology for the foyer of a prestigious new office space in the City of London. Number 6 Bevis Marks is a new build, 230,000 sq ft, 16 storey of- fice block The 15 metre long videowall in a state of the art reception area. Visitors are simultaneously impressed, informed and entertained when they enter Number 6 Bevis Marks with visual tech- nology which delivers a last- ing impression.
Hannu Anttila, Multitouch Ltd’s VP of Business Development, underlines the impact that in- teractivity has made on foyer installations.
organisation wishes to be per- ceived. A display can portray a company as leading the way with the latest, cutting-edge technology or it can give the impression of falling behind the times. Large public dis- plays are becoming increas- ingly common and companies will tend to make the extra in-
Liam Norris, Product Manager at PSCo: “The choice of tech- nology can say a lot about how an organisation wishes to be perceived.”
a concept, with content that really expresses brand values and activities. It’s a long way from a consumer TV with Sky News and muted audio.
The spacious and impactful design of the building natu- rally extends to the dual en- trance reception lobby where the architect, Fletcher Priest, envisioned a dramatic and imposing visual technology installation to welcome and in- form visitors whilst establish- ing the future-facing creden- tials of tenant corporations. With usage to be wide rang- ing, as the lobby plays host to artistic exhibitions, a huge vid- eowall installed along one wall is to become the digital cen- trepiece of the reception area. Key requirements demanded the fl exibility to display con- tent from multiple sources or to display a single image across its entirety with control easily managed by staff on
MediaZest integrated the 26 screen videowall configuring 13 x 2 NEC 55” HD LED backlit displays with Ultra Narrow bezels.
reception which is operational 24/7.
MediaZest integrated the 26 screen videowall confi guring 13 x 2 NEC 55” HD LED backlit displays with Ultra Narrow be- zels creating a virtually seam- less appearance. Capable of 24/7 operation, the quality and reliability of NEC is crucial to the longevity and performance of the installation. Controlled
using a Matrox
videowall processor, fourteen video source inputs, includ- ing multiple media players and a multiple output PC can be broadcast simultaneously, managed using the Matrox iPad App which enables reception staff to manage the transition
between different content or to display a single image across the wall.
Content sources include a live stream from the HD rooftop camera for images of the Lon- don skyline and a live feed from TfL for current London Under- ground Service updates. “Videowalls are a very effec- tive tool to impress and engage with people. Falling prices of digital screens and improved HD quality, means large format displays are becoming an af- fordable and impactful option,” said Trevor Smith, Business Development Manager at Me- diaZest. “The image quality of NEC’s High Defi nition displays along
with their ultra-narrow
bezel width creates an overall effect which is simply stun- ning.”
“Entering Number 6 Bevis Marks and being confronted with a 15 metre long videow- all, one of the longest in town, grabs the attention of visitors. Showing live feeds from the rooftop camera, videos or stills gives the tenants the opportu- nity to use the videowall for di- verse marketing or event pur- poses. People are impressed, entertained and informed si- multaneously and are left with the impression that the build- ing and its companies are up to date and have arrived in the digital age.”
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