Corporate AV


the very least, we would sug- gest to a client that we review what’s happened in the peri- od since the installation was put in. Examples of material changes include the move from wide to ultra thin bezels in video walls, and 4K will certainly prove to be a driver for change.”


Norris agrees that, as a rule


of thumb, reception displays are assigned a standard writ- ing-off period, but again finds that it’s not a hard-and-fast provision: “ If a technology is 3-4 years old and still looks good then most companies would avoid the extra capital expense on a new purchase. If operations cost is high due to regular maintenance and servicing, and it’s no longer performing as it should then it’s not creating the right im- pression and a replacement should be considered. Most major organisations will un- dergo regular refurbishment and upgrades to stay ahead of the competition and refresh brand positioning.”


But Abdool says that the requirement to change can sometimes be prompted be more by competitive instincts that any rational calculation: “End of life tends to come with a new tenant who wants to stamp their mark on the reception area or more com- monly when a major overhaul takes


place. These periods


aren't as long as one would imagine given the rate of


technological advances and the desire to have the most impressive reception area - competition to create the wow factor can make the bud- get get extended to match the ego of the CEO.” Multitouch Ltd’s VP of Busi- ness Development Hannu Anttila has seen the impact that interactivity has made on foyer installations. The com- pany’s


first foyer solution,


based on its ‘tileable’ multi- touch displays, was installed as recently as 2010. This was the Siemens Identity Dis- play at subsidiary Siemens’ Central and Eastern Europe (CEE) headquarters facility in Vienna, Siemens City. The Siemens Identity Dis-


play is based on uma’s SKIN product


(and consisted of


14 MultiTouch Cell 46-inch Full HD LCD displays, in a 10.5-meter wall that enables visitors to simultaneously interact with Siemens infor- mation, as well as digital art, local and global news, and other rich media and Web 2.0 content.


In keeping with the thoughts of David Wilson, SKIN en- ables visitors to explore Sie- mens’ values and topics that are presented from different data


The Siemens Identity Display is based on uma’s SKIN product (and consisted of 14 MultiTouch Cell 46-inch Full HD LCD displays, in a 10.5-meter wall that enables visitors to simultaneously interact with Siemens information, as well as digital art, local and global news, and other rich media and Web 2.0 content.


ence of people in front of or passing by the display. The interaction with the content is


personalized


through RFID technology. Developments


and web repositories, minimizing the content de- velopment effort for Siemens Corporate Communications. SKIN also includes person tracking technology, which allows it to react to the pres-


The pace of development has been rapid since the Siemens installation, with the poten- tial of the technology fully re- alised in The Cube at the Uni- versity


on demand


a more standard product of- fering, the MultiTaction iWall. This is a 5m x 2.5m turnkey interactive videowall solu- tion comprising 12 x 55” ultra-thin bezel MultiTaction displays


resolution.


with 24 megapixel The


iWall’s rai-


of Queensland (look out for in in any coverage of the G20 meeting in Brisbane next year). For more gener- al use, MultiTouch Ltd has packaged developments into


son d’être is to inspire users to collaborate, communicate and explore, with the Multi- Taction Experience applica- tion enabling users to config- ure rich media right out of the box.


Users can also personalise the user experience by util- ising MultiTaction Codice,


which creates a much richer communications channel be- tween the user and MultiTac- tion iWall content than that provided by RFID technology. Codice IDs can be printed on visitor badges or ID cards, im- proving the user experience allowing the iWall owner to generate valuable analytics on user behaviour.


The purchase route


Whichever technology is ap- propriate to the needs of the customer, the selection pro- cess typically starts with the


design consultants and archi- tects. They work closely with AV experts who keep them abreast of the new technolo- gies so that they can incorpo- rate them into their designs. Norris has found that the purchase decision can often be pretty diverse as all man- ner of people have an inter- est: “The decision makers are often directors, owners and senior management, but mar- keting


and facilities teams


also pay an important role in finding the right technology. We work with all levels during the selection process to help


OPPORTUNITIES


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