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1. Laundromat with customers. 2. Harco’s Tony Traetto, on left, with Jack Armour. 3. Café area with section for displaying art.


offered. Outside of a generous area around the store, there is a $5.00 charge for the pick-up service, and several customers are willing to pay the charge for the convenience of using the service. The Maytag equipment


includes ten 18-lb., four 40-lb. and two 60-lb. washers, and twelve 30-lb. and four 45-lb. dryers. The equipment looks showroom-sparkling, thanks to the Maytag construction and the care by full-time attendants. The artwork on display is by


local artists and stays up for a month. It is part of the way management works to integrate the business into the communi- ty. On the company website there is an offer for local groups to use the restaurant space for small meetings.


MORE ABOUT THE OWNERS


They are married wi th two sons, one less than a week old when this account was written. They are both project managers and have been together for 26 years. They own a number of investment properties and con- tinue to work as project man- agers. And if that isn’t enough for a couple with two young children, they also have a wed- ding service business, which


To the Editor,


I enjoyed your article on Turning Around Bad Press. When I have cus- tomers question the price difference, I just tell them if it fits on the unit they get charged shirt price, if it doesn’t, they get the blouse price. Most of them are satisfied with this answer.


Margaret Carter, Canada’s Cleaners, Strathroy, Ontario


Hi Becca,


I read with interest this article in the May/June edition of Fabricare Canada. I wanted to watch the YouTube video that Nora Nealis made demonstrating the problems we have trying to put a lady’s blouse on the body press. I looked around, and no luck. Can you help me find it?


Thank you, Michelle Krulicki, Newtex Limited, Kitchener, Ontario


EDITOR’S NOTE: I contacted Nora and she was surprised to discover her video had been removed from YouTube. At press time, they were working to add it to NCA’s website permanently, so check there: www.nca-i.com.


Connor Pierce


provides the decor, flowers, cakes and chair covers to a steady list of customers. Naturally they made profit


projections for their newest ven- ture, taking into account demo- graphics, competition and other business factors. As of this writ- ing, they are comfortably ahead of their target sales figures. They have enjoyed developing this business and feel it is a model that will work well in many areas. They would like to help others to develop similar stores and form a Collective, with members sharing informa- tion. Interested readers may contact Connor at connor.pierce@ deadcanarysolutions.com. At the close of this interview I


asked a question about the wis- dom of pricing below all compe- tition, and how this would play out as costs invariably went up. Connor’s answer provides an insight into his business acu- men: “We negotiate for dis- counts from our suppliers based on what we expect to do next year.” 


22 FABRICARE CANADA July/August 2014


LETTERS


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