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THE EVENT NOT TO MISS! WEST


... a professional e ducation ev ent


5.5 hours of life-changing education for the needs of buyers and artists in the craft industry. FRIDAY


EAST


... a professional e ducation ev ent


AUGUST 15th ISELIN, NJ


RENAISSANCE WOODBRIDGE HOTEL LEARN FROM THESE AMAZING SPEAKERS! READER SERVICE #266


AMY FLURRY


Get Press Ready! Turn up the Volume on your Publicity Efforts!


Why do some people seem to get all the press and how can you become one of them? What’s keeping you from being featured? Amy Flurry, author of the popular guide to DIY PR, Recipe for Press, and a contributor to many magazines, including O, InStyle, Better Homes & Gardens and more, will share valuable insider knowledge of what bloggers and editors really want in a pitch (and what they don’t need). Amy consults for many artist- run companies and is co-founder of the Paper-Cut-Project, a company that conceives art direction and highly crafted paper installations with clients including Kate Spade, Hermes, Valentino, Cartier and the Victoria & Albert museum.


BOB NEGEN


“Retail Success: How To Create A Store That People Love, Runs Like A Dream and Makes Lots of Money.”


In this lively, thought provoking program retail expert Bob Negen will share the real reasons some stores thrive and some die a slow, painful demise. After learning how to create a wonderful blend of mindset, skills and personal productivity you’ll go back to your craft business ready to take on the world. You’ll feel empowered and inspired to take your business anywhere you want it to go! Bob’s company, WhizBang! Training, provides training and is a leader in the field of training independent retailers to run successful stores.


DANIEL LEVINE


What Customers Want... and How to Give It to Them Future trends in crafts, consumerism and marketing


Craft industry professionals need to know what will be, not just what is now. Packed with spectacular examples, this presentation takes a one-of-a-kind look at the most intriguing and profitable trends that are dramatically re-shaping the way people consume and communicate, along with a prescription of how craft professionals can benefit. Daniel is Director of the Avant-Guide Institute and Global Editor of the popular website WikiTrend.org. He uses humor, inspiration and amazing visuals to explain inexpensive new ways to get attention, attract customers, save money and increase sales.


Each ticket includes all speaker sessions, complimentary wine and cheese at our Thursday evening Welcome Reception, and a delicious buffet lunch on Friday.


TICKET COSTS: CRAFT Member


ACRE Northeast Exhibitor Student


Non-Member


SIGN UP BY JULY 15 FOR EARLY-BIRD PRICING! REGISTER NOW!


SPONSORED BY


BY JULY 15 $119 $109


$119 $109 $119 $109 $139 $129


For more information and the latest updates, hotel reservations at the RENAISSANCE WOODBRIDGE HOTEL for just $129/night with FREE SHUTTLE to the Metropark (MET) Amtrak station just 1 mile away, complete event schedule, and to REGISTER NOW, visit


WWW.CRAFTTHESUMMIT.COM


If you need assistance, please call 1.888.4.CRAFT.1 (1.888.427.2381).


SPECIAL THANKS CRAFT: The Summit Planning Committee


Donna Milstein - Chairman, Diane Sulg, Cari Luchau, Joyce Aysta, Cynthia Webb, Karen Purvis, and Nancy Vince


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